#JAKKS Pacific Extends Global Master Toy Agreement for WORLD OF #NINTENDO® @JakksToys
March 17, 2018

SANTA MONICA, Calif.–(BUSINESS WIRE)–Leading U.S. toymaker JAKKS Pacific, Inc. (NASDAQ: JAKK) today announced it has extended its global master toy licensing partnership with Nintendo, whose properties include Super Mario™, Mario Kart™, The Legend of Zelda™, Animal Crossing™, Pikmin™, Starfox™, and Metroid™.

Under the terms of the worldwide agreement, JAKKS will continue to manufacture, market, and distribute action figures, playsets, plush, vehicles, role play, and dress up, as well as novelties, blasters and outdoor seasonal items.

“We’re thrilled to extend our relationship with Nintendo as master toy licensee,” said Craig Drobis, Senior Vice President Marketing, JAKKS Pacific. “Nintendo is an iconic and nostalgic brand that is beloved by multiple generations of fans. We are excited our authentic figures, plush, and RC extend the gaming experience to play time.”

Impressive WORLD OF NINTENDO® items hitting shelves this year include:

  • WORLD OF NINTENDO® Squish-Dee-Lish™ squishy toys is a line of squishable villains and items straight from the World of Super Mario™. These little toys are made to squish! But don’t worry, each will restore to its original form for lots of hand-held squishing fun. THE WORLD OF NINTENDO® Squish-Dee-Lish™ squishy toys are available in March for MSRP $5.99 and recommended for kids ages six and older.
  • WORLD OF NINTENDO® Super Wind-Up Toys is a line of figures with unique movement inspired by popular heroes and villains from the World of Super Mario™. With six different characters to collect, for MSRP $5.99, kids ages three and older will love collecting them all!

  • WORLD OF NINTENDO® Mario Kart™ Motorcycle RC Racer lets kids control where Mario adventures next. Kids can control the 2.4 GHz remote control Mario Kart™ Motorcycle in standard mode or in “anti-gravity” mode for up to 100 feet. With a flick of a switch on the remote, the tires turn to the side – parallel to the floor – for an “anti-gravity” effect. This motorcycle racer can drive forward, backward, and side-to-side in the “anti-gravity” and race modes. The Mario Kart™ Motorcycle RC Racer will be available for MSRP $39.99, and is recommended for kids ages four and older.
  • WORLD OF NINTENDO® Luigi Mario Kart™ Mini RC Racer lets kids control where Luigi adventures next. Kids can control the 2.4 GHz remote control Luigi Mario Kart™ Mini RC Racer in standard mode or in “anti-gravity” mode for up to 100 feet. With a flick of a switch on the remote, the tires turn to the side – parallel to the floor – for an “anti-gravity” effect. This mini RC racer can drive forward, backward, and side-to-side in the “anti-gravity” and race modes. The Luigi Mario Kart™ Mini RC Racer will be available for MSRP $39.99, and is recommended for kids ages five and older.

About JAKKS Pacific, Inc.

JAKKS Pacific, Inc. (NASDAQ: JAKK) is a leading designer, manufacturer and marketer of toys and consumer products sold throughout the world, with its headquarters in Santa Monica, California. JAKKS Pacific’s popular proprietary brands include BIG-FIGS™, XPV®, Max Tow™ and Friends, Disguise®, Moose Mountain®, Funnoodle®, Maui®, Kids Only!®; a wide range of entertainment-inspired products featuring premier licensed properties; and C’est Moi™, a youth skincare and makeup brand. Through JAKKS Cares, the company’s commitment to philanthropy, JAKKS is helping to make a positive impact on the lives of children. Visit us at www.jakks.com and follow us on Instagram (@jakkstoys), Twitter (@jakkstoys) and Facebook (JAKKS Pacific).

©2018 JAKKS Pacific, Inc. All rights reserved.

Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website www.ActionFigureInsider.com. Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on MSNBC.com, Wired.com, Fark.com, Boing-Boing, Gizmodo.com, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
Read other articles by Daniel Pickett.

 

 

 

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