JAKKS Pacific’s New Pull My Finger® Game is Making Families Laugh across the Country
December 29, 2017

SANTA MONICA, Calif.–(BUSINESS WIRE)–Pull My Finger® is a hilarious new suspense tabletop game by leading U.S. toymaker JAKKS Pacific, Inc. (NASDAQ: JAKK). Pull My Finger is available exclusively at Toys“R”Us® for the month of December, and in January the game will be available at all major retailers nationwide.


Players never know when Mr. Buster, the monkey, is going to blow. Pull My Finger is a hilarious new game that combines two things that make everyone laugh – monkeys and toots! The multi-player game where each player takes turns to spin the banana dial, pull the monkey’s finger to watch his bottom inflate. How big will it get? How long can he hold it in? The suspense builds as his bottom grows until he passes gas causing that player to be eliminated. Avoid the farts, and win!

“Since its launch on December 1, Pull My Finger has shown positive performance at retail and is currently trending as the top game on Toysrus.com,” said Richard Barry, Executive Vice President and Global Chief Merchandising Officer, Toys“R”Us Inc. “We are thrilled we were first to market for this hysterical family game. It has the perfect mix of fun and silliness that kids love.”

“Pull My Finger capitalizes on the universally known phrase, ‘pull my finger’ along with its thunderous and humorous end result,” said Michael Bernstein, SVP Marketing at JAKKS Pacific. “Pull My Finger is a fun lighthearted game that is already doing great at retail. After all, who doesn’t love a cute purple monkey that passes gas.”

Pull My Finger is recommended for kids ages 4 and older, and is available at a retail price of $19.99.

About JAKKS Pacific, Inc.

JAKKS Pacific, Inc. (NASDAQ: JAKK) is a leading designer, manufacturer and marketer of toys and consumer products sold throughout the world, with its headquarters in Santa Monica, California. JAKKS Pacific’s popular proprietary brands include BIG-FIGS™, XPV®, Max Tow™, Disguise®, Moose Mountain®, Funnoodle®, Maui®, Kids Only!®; a wide range of entertainment-inspired products featuring premier licensed properties; and C’est Moi™, a youth skincare and make-up brand. Through JAKKS Cares, the company’s commitment to philanthropy, JAKKS is helping to make a positive impact on the lives of children. Visit us at www.jakks.com and follow us on Instagram (@jakkstoys), Twitter (@jakkstoys) and Facebook (JAKKS Pacific).

©2017 JAKKS Pacific, Inc. All rights reserved

Pull My Finger® is a registered trademark of Bay Tek Games, Inc. Used under license. All rights reserved.

Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website www.ActionFigureInsider.com. Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on MSNBC.com, Time.com, The Wall Street Journal, The Saturday Evening Post, CNN.com, AssociatedPress.com Wired.com, Fark.com, Boing-Boing, Gizmodo.com, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
Read other articles by Daniel Pickett.




No Comments »

Leave a Comment