Jazwares™ Unleashes Imaginations With New Collection Of Blueprints™ Paper Craft
February 16, 2015

New Licenses Feature Popular Characters and Scenes from  Teenage Mutant Ninja Turtles , Barbie ® and More, To Debut at North American International Toy Fair ®


NEW YORK, Feb. 16, 2015 (Virtual Press Office) — Jazwares™, a global leader in the licensed toys marketplace, today announced the expansion of its popular Blueprints™ paper craft line. Following the successful introduction of Minecraft paper craft last year, the new collections include kids’ favorite characters and scenes from Teenage Mutant Ninja Turtles, Barbie®, SpongeBob SquarePants and more. Blueprints paper craft is on display at the 2015 North American International Toy Fair® from February 14-17, 2015 in the Jazwares booth, #2719.


“We are very proud of the success we have experienced in this segment of activity play, and are confident that we have aligned ourselves with the right partners and brands to introduce additional collections,” said Laura Zebersky, EVP – Chief Commercial Officer, Jazwares. “We believe kids will easily become engaged with the new offerings, as it provides a unique way of bringing their favorite characters and environments to life.”


With Blueprints paper craft, kids can connect with their favorite heroes, scenes and settings by re-creating the entertainment at home, all from high-quality paper. Whether it’s detailed figures, vehicles or even entire play environments, Blueprints paper craft is fun to build, and lets kids quickly create their own world. Once the activity is complete, kids can then unleash their imaginations as they play and create all different scenarios with their favorite characters. These affordable crafts for ages 6 and up are available in a variety of sizes and have a suggested retail price of $4.99-$24.99.

For more information about Blueprints paper craft, as well as Jazwares’ full toy portfolio, please visit www.jazwares.com.

About Jazwares, Inc.
With its focus on creativity, innovation and function, Jazwares has established itself as a well-respected leader in the licensed products industry. Delivering diverse lines of toys and consumer electronics, their products feature some of the best entertainment properties in the world. Today, through the expertise of their product development team, Jazwares continues to offer a wide array of merchandise at major retailers globally. Their portfolio includes: Minecraft, Peppa Pig, Terraria, Adventure Time, Plants vs. Zombies, Flick-to-Stick Bungees, Star Wars and Teen Titans Go!, among others. Jazwares’ goal is to invent toys and related products that are new to the marketplace, featuring the brands kids want, at an affordable price. For more information about Jazwares, Inc., please visit www.jazwares.com.

Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website www.ActionFigureInsider.com. Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on MSNBC.com, Time.com, The Wall Street Journal, The Saturday Evening Post, CNN.com, AssociatedPress.com Wired.com, Fark.com, Boing-Boing, Gizmodo.com, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
Read other articles by Daniel Pickett.




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