AFi 5th Anniversary Scoop Week Reveal #5- JLU Lobo in Package and JLU Announcement
April 27, 2010

AFi SCOOP WEEK Reveal #5


Some of you might have seen some seen some cell phone pictures of the Justice League Unlimited Lobo and his package from Mattel’s C2E2 a couple of weekends ago, but here we have the official Mattel press pictures of Lobo and his packaging.  Now you can read all of the text in his bio and get a better look at the Main Man busting through the other chumps in the line up!

You wanted him!   You didn’t think you’d ever get him!  But at long last- Here’s LOBO!

Lobo Carded Front Lobo Carded BackLobo Loose

But, that’s not all!   AFi has also been allowed to announce that Justice League Unlimited has been picked up by Target for the remainder of 2010!   I know a lot of us have been waiting on the official word that the line will keep going.  You can put your mind at ease.  There’s more JLU coming to a Target near you!

Also of interest… there is a possibility that the JLU will expand to other retailers in the Fall.  But as of right now that it still TBD.

Thanks for the gang at Mattel for this great scoop!

Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on,,, Boing-Boing,, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
Read other articles by Daniel Pickett.




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