to showcase 6 years of impassioned innovation in October
October 13, 2008

Custom Celebration 3 set for October 13-26


October 13, 2008For more than 25 years, Hasbro’s G.I. Joe: A Real American Hero action figures have fueled the imaginations of passionate fans. And since 2002, more than 1,700 those fans have drawn on each other’s energy and creativity to inspire their own artistic efforts, sharing customized versions of their favorite characters and original creations through (


An independently run fan site for G.I. Joe hobbyists, enthusiasts and collectors, Joecustoms offers free hosting for more than 7,600 customized action figures, 550 customized vehicles, and 80 playsets, as well as commentary from the artistic minds behind them. The site is supported by its users – including the artists themselves – who share their thoughts and insights on G.I. Joe, customizing and any number of topics through the site’s forums. 


For the third year in a row, this energetic online community will come together to celebrate all that makes their fandom, their creativity and their camaraderie so special during the site’s annual Custom Celebration, to be held October 13-26.


Past Custom Celebrations have included interviews with some of the finest customizers, who often share tips and techniques through tutorials posted to the site’s wiki. Visitors can also read in-depth articles on G.I. Joe, customizing and related topics, as well as reviews of figures from the site’s gallery by some long-time members.


Past Custom Celebrations have drawn record numbers of visitors to Joecustoms. And – with the recent revitalization of the online G.I. Joe and customizing communities following the successful  launch and outstanding reception of Hasbro’s popular 25th Anniversary line – there has never been a better time to be a fan among fans.


For more information on’s Custom Celebration 3 and a schedule of events, contact

Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on,,, Boing-Boing,, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
Read other articles by Daniel Pickett.




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