June 5, 2007

This year’s San Diego Comic Con will be host to a groundbreaking and thrilling new event entitled “The Hunt: A Minimate Adventure.”  This scavenger hunt will push teams of fans to their creative limits in the search for the ultimate Minimate Adventurer – with the grand prize winners receiving fantastic prizes, including a year’s supply of Minimates from Diamond Select Toys & Collectibles, LLC and Art Asylum Inc!

Beginning Wednesday, July 25th and continuing through Saturday, July 28th, up to 500 teams will be tasked with completing a series of objectives by taking digital photographs of their “Hunt” Minimate with a variety of convention-themed objects, places and people.  The full list will be kept secret until “The Hunt” begins.

Prizes for this unique competition include digital cameras, iPod Shuffles, portable DVD players, extremely rare promotional Minimates, $200 and $100 gift cards and more, with the Grand Prize including a full year’s worth of Minimate releases from Diamond Select Toys and Art Asylum to be awarded over the 12 months following the convention.  Full prize details as well as eligibility requirements can be found at along with a full list of rules.

Pre-registration for this kick-off event is now underway with participation limited to 500 teams.  Each team will receive an informational packet containing the final list of objectives and the associated point values, a special edition Minimate created only for “The Hunt” and matching T-Shirts for each team to wear during the contest.  “The Hunt” will conclude at 7:00 pm PST on Saturday, July 28th with the winning teams being announced the following day at a special awards event.  Full details will be available at the DST booth during the convention.


Diamond Select Toys and Collectibles, LLC was founded in 1999 by sister company Diamond Comic Distributors, Inc. Envisioned to create unique and
exciting collectibles for children and adults alike, the company has licensed a variety of pop culture properties to be turned into merchandise. With partners such as Marvel Enterprises, CBS Viacom, Universal, Capcom, Twentieth Century Fox, Hasbro and MGM, Diamond Select Toys and Collectibles produces a large range of products based on a wide variety of properties, and is headquartered in Timonium, MD. For more information, visit


Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on,,, Boing-Boing,, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
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