Jurassic World Roars into New Partnerships With Mattel, Lego, Funko and More!
October 11, 2017

From Licensing Global:

Mattel, LEGO, Funko, H&M, Isaac Morris and many others are on board to support the Jurassic World sequel, which is coming out next June.

GLOBAL–Universal Brand Develop has signed on a slate of worldwide licensees to create a robust merchandising program inspired by the upcoming film Jurassic World: Fallen Kingdom.

The film’s master global toy partner Mattel and LEGO Systems will kick off the consumer products program with toys spanning a variety of play patterns and age segments. Additional toy, role play and costume licensees supporting the film include Funko, Build-A-Bear, Rubies and WowWee.

Additional licensing partners include: H&M, Freeze, 5th Sun, Isaac Morris, GBG, Fast Forward and Franco for apparel and home décor; Kelloggs, Ferrero, Jelly Belly, PEZ, GBG Beauty, Party City, Innovative Designs, DecoPac and American Greetings for food, beauty and stationery; and Frontier Development for gaming. Additional gaming titles are platforms for Jurassic World: Fallen Kingdom will be revealed at a later date.

“The Jurassic World franchise has always had huge cross-generational family appeal, and Jurassic World: Fallen Kingdom promises to be one of the biggest movie and merchandising events of 2018,” says Vince Klaseus, president, Universal Brand Development. “Following the success of 2015, we’ve been hard at work to build out the largest Jurassic World program to-date to meet the increasing demands from fans, as well as reach new audiences around the world–demonstrating the global appeal of this 365 mega-franchise.”

Jurassic World: Fallen Kingdom will open in theaters June 2018

Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website www.ActionFigureInsider.com. Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on MSNBC.com, Wired.com, Fark.com, Boing-Boing, Gizmodo.com, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
Read other articles by Daniel Pickett.




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