@KIDROBOT AND SERIOUSLY TO DEBUT BEST FIENDS COLLECTIBLES AT SAN DIEGO COMIC-CON #SDCC2015
June 25, 2015

First Best Fiends X Kidrobot Figures to Include Best Fiends’ Slug Characters

Boulder, CO and Santa Monica, CA – June 25, 2015Kidrobot, the premier creator and dealer of limited edition art toys, and Seriously, a mobile entertainment start-up, today announced that they will debut their collectible Best FiendsTM branded vinyl at San Diego Comic-Con (SDCC) 2015. This marks Kidrobot’s first creation of products for a mobile game and Seriously’s first expansion into physical toys as they build out a global entertainment franchise.The Best Fiends X Kidrobot Slug vinyl figures will be available for purchase for the first time at SDCC. The male “Devourer” and female “Lola” Slugs will be available in both black and glow-in-the-dark editions. The Slug vinyl figures will also launch for order on Amazon.com and shop.bestfiends.com simultaneous to their release at SDCC. These limited edition Slug vinyl figures will retail for $49.99.

“Working with Seriously to bring Best Fiends to life is just the kind of work that fires us up here at Kidrobot,” said Bob Africa, President, Kidrobot. “It’s a creative partnership that blends their fun and imaginative approach to mobile with our art-centric style to product design.”

In addition to the premiere of the vinyl figures, Best Fiends will have a presence at Kidrobot’s booth with a full takeover on Saturday, July 11th from 9:00 am until noon. During this time, fans will have a chance to win special prizes including a SDCC limited edition Best Fiends premium screen print, as well as meet the lead character artist for Best Fiends, Miguel Francisco.

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Further, to support the launch of the products, Best Fiends will release a game update which will introduce the super rare Best Fiends X Kidrobot “Labbit” fiend. The products will be featured in videos from some of the world’s biggest YouTube stars such as EvanYouTube, ToyBoxCollectibles and FGTeev.

“Our company is full of Kidrobot fans and we’re thrilled to be working together,” said Andrew Stalbow, Co-Founder and CEO, Seriously. “We think of our app as the platform for our world and characters, and we’re excited to extend our content experience beyond our award-winning mobile game.”

Further Best Fiends collectibles from Kidrobot are slated for release later in 2015.

Download Best Fiends for iOS, Android and Amazon devices at http://download.bestfiends.com. To order the Best Fiends X Kidrobot products, visit http://shop.bestfiends.com or Amazon.com.

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About Kidrobot:
Founded in 2002, Kidrobot is acknowledged worldwide as the premier creator and dealer of limited edition art toy, signature apparel and lifestyle accessories. An innovative cross between sculpture and conceptual art, Kidrobot offers not only a powerful medium for today’s international fashion designers, illustrators and graffiti artists, but also the creative canvas for emerging street trends and pop art. Kidrobot toys retail anywhere from $5 to $25,000, and many appreciate in value over time. Kidrobot showcases and sells it unique take on contemporary culture at Kidrobot stores in San Francisco and Las Vegas. Our products can be found online at Kidrobot.com and in select retailers worldwide.

About Seriously:
Seriously is a mobile-first entertainment start-up focused on building mobile games that are designed to be developed into global entertainment properties. The company’s world-class creative team is passionate about great storytelling, unique characters, dramatic conflict, unlikely heroes and building brands that can make a difference.

The company is backed by Upfront Ventures, the premier early-stage venture firm based in Los Angeles, Sunstone Capital, a leading European venture fund, and Daher Capital, a Beirut-based family investment office. Seriously has offices in Santa Monica, California, where business development and marketing are based, and in Helsinki, Finland, where the studio is located.

Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website www.ActionFigureInsider.com. Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on MSNBC.com, Time.com, The Wall Street Journal, The Saturday Evening Post, CNN.com, AssociatedPress.com Wired.com, Fark.com, Boing-Boing, Gizmodo.com, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
Read other articles by Daniel Pickett.

 

 

 

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