King Features Secures New Archie Licensees
December 18, 2017

Archie, Betty, Veronica and other characters from the popular franchise inspire new products from Spencer’s, Funko, Torrid and more.

NORTH AMERICA–King Features has secured a slate of licensing deals for the classic Archie Comics brand across categories including apparel, accessories, novelties and more.

First, Spencer’s Gifts has signed on to create a robust product assortment that includes apparel, accessories, glassware, costumes and novelty items. The new items will be available in the U.S. and Canada in early 2018. In addition, Spirit Halloween, which is part of Spencer’s Gifts, will be showcasing new Archie Comics costumes next year.

Plus-size retailer is also on board to create a fashion collection inspired by the brand’s classic characters Betty and Veronica. The line will feature dresses, tops, sweaters and more, and will be available in summer 2018.

Meanwhile, Ripple Junction will feature Archie, Betty, and Veronica on a variety of apparel and novelty items. Highlights from the range include fashion tops, fleece tops, jackets, cellphone accessories, enamel pins, and hats. The collection will be available in mass market stores, mid-tier stores, department stores, specialty stores, catalogs and e-commerce websites in the U.S. and Canada.

Funko has signed on for a collection of Pop! vinyl figures, classic figures, plush, apparel, bags and accessories. The licensee will also produce a digital collection of figures, trading cards, emojis and stickers, which will launch at Comic-Con International 2018.


For more information check out the story at Licensed Global.

Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on,, The Wall Street Journal, The Saturday Evening Post,,,, Boing-Boing,, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
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