December 3, 2013

Build-A-Bear, Lego, LeapFrog, Hasbro, Scholastic, Walgreens and Disney to Sponsor Holiday Gifts for Kids in Need


NEW YORK, NY (December 2, 2013) – Ladies’ Home Journal announced that it will partner with Toys for Tots to host a virtual toy drive December 2d through December 8th to collect new toys for children in need this holiday season.  The sponsors—Build-A-Bear, Lego, LeapFrog, Hasbro, Scholastic, Walgreens and Disney—will each donate up to $5,000 worth of gifts to the organization. Ladies’ Home Journal readers can participate by visiting and liking the sponsored toy of the day chosen by the magazine’s favorite mom bloggers.


“We’re thrilled to partner with Toys for Tots to help raise donations this holiday season,” says Sally Lee, Editor-in-Chief of Ladies’ Home Journal. “It’s estimated that 16 million kids might wake on Christmas morning without presents and we want to change that. Our virtual toy drive allows our readers and fans to participate from anywhere and make a child happy with one click of a button.”


Ladies’ Home Journal was inspired to partner with Toys for Tots by First Lady Michelle Obama, who is on the cover of the December/January 2014 issue. Every year the White House supports the foundation, originally started by members of the Marine Corps Reserve, and gathers hundreds of toys for children in need. The December/January 2014 issue is on newsstands now.


The mission of the U.S. Marine Corps Reserve Toys for Tots Program is to collect new, unwrapped toys during October, November and December each year, and distribute those toys as Christmas gifts to less fortunate children in local communities.

Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on,, The Wall Street Journal, The Saturday Evening Post,,,, Boing-Boing,, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
Read other articles by Daniel Pickett.




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