November 14, 2014

First-Ever 1/6 Scale Lady Action Figure from Executive Replicas, Go Hero, and Phicen Ltd 


New York, N.Y. (November 13, 2014) – Captain Action Enterprises is excited to announce the debut of the new Lady Action action figure. This 1/6 scale figure, created by Go Hero, Executive Replicas, and Phicen Ltd, was revealed at San Diego Comic Con, and more recently in New York Comic Con. Due to the high level of fan interest, the figure’s debut was accelerated and will be on sale worldwide in January 2015.

The 1/6 Scale figure is developed as unique cooperative effort between the designer toy companies. The figure features the latest Phicen Ltd. seamless female body and authentic costuming that includes the Action tunic, leather skirt, boots, belt and the signature captain’s hat. Lady Action is armed with her lightning sword and pistol. She also comes with alternate hands and figure stand.


“We’re really excited for Lady Action in the 1/6 scale, and have been blown away by the prototypes at each stage of the process,” said Joe Ahearn of Captain Action Enterprises. “And we’re anxious to expand the Captain Action line, and the worldwide distribution, with the team of Go Hero, Executive Replicas, and Phicen Ltd.”

Lady Action was created in 2009 as the best agent of the A.C.T.I.O.N. Directorate’s UK division and has appeared in comics, on merchandise and as a collectible doll. She is ready to right wrongs, punish the guilty, and save the bloody world! But for her, that’s just another day at the office.

Lady Action, is the first in the series of Action Elite figures, is designed to augment the many other Captain Action products, is priced at $144.99 and available now for preorder at Go Hero , Executive Replicas , and select retailers.


About Captain Action Enterprises

As Retropreneurs, Captain Action Enterprises, LLC specializes in taking old properties and rejuvenating them for a new generation. Captain Action’s appears in an on-going comic book series, lithographs, statues, action figures, T-shirts, model kits and more. Additional properties include Lady Action, Captain Action Cat, Dr. Evil, Khem, Destiny Zero and Savage Beauty. For additional information, please contact Ed Catto at Captain Action, Captain Action Cat, Lady Action, Savage Beauty and related characters are ©2014 and ™ Captain Action Enterprises, LLC. For more information, please visit

ABOUT GO HERO LLC: Founded in 2001, Go Hero has been at the forefront of the ‘designer toy’ movement by art directing, designing, producing, and consulting for entertainment properties. With an eye for the iconic, Go Hero collaborates with an elite group of like-minded companies, artists and craftsman to create products for the specialty market. Their award winning “firsts” in original/licensed pop-culture collectibles/lifestyle products are distributed and sold internationally. These works have also appeared in numerous commercials, books, publications, music videos, and in major Hollywood film and television. Notable Licenses: Buck Rogers, Flash Gordon, Sinbad, Wrath of the Titans, Mechabot, Weekly World News, Bluewater Comics, Ray Harryhausen, The Shadow, Doc Savage, Adam West, Agent 13, and many other sci-fi and pop-culture icons.



Since 2006, brothers Winston and Martin Dunlop founded Executive Replicas. Since then they have been behind the release of thousands of ‘fan favorite’ action figures, busts, statues, props, and other memorabilia. Specializing in Classic Horror, Sci-Fi, as well as the related talent, both on and off screen, Executive Replicas serves the dedicated collector community by delivering top quality products. This versatile production company offers products internationally based on classic films and television programs so they can continue to be cherished by fans the world over. Notable Licenses: Lost in Space, Bettie Page, George A Romero, AMC Movie Network, Lon Chaney Sr./Jr., Bela Lugosi, Boris Karloff, Vincent Price, Bluewater Comics, Moonstone Books, She Creature, Bill Hinzman, The Shadow, Doc Savage, Invasion of the Saucer Men, I was a Teenage Frankenstein/Werewolf, and many other sci-fi and horror icons.


ABOUT PHICEN LIMITED: With their seamless encapsulation technique, Phicen has distinguished themselves in the collectible figure arena. Their team consists of expert artists, sculptors, model makers, painters and costumers whose collective efforts result in the superior figure creation. Phicen has combined their passion for quality, drive for authenticity, advanced production facility and pioneering manufacturing techniques to quickly develop and rapidly expand in the 1:6 scale world. Besides their 1:6 scale female seamless bodies, Phicen is also developing a new standard for seamless male bodies, as well as continuing to improve on their already ‘best in class’ seamless female bodies. Phicen’s work in figures has been recognized and adored by collectors around the world.


Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on,,, Boing-Boing,, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
Read other articles by Daniel Pickett.




1 Comment »

  • Ron says:

    Very nicely done, but this “elite” Lady Action figure is only affordable to the wealthier collector. Captain Action Enterprises (CAE) should consider releasing an affordable Lady Action figure at a similar price point to Captain Action as well as Super Heroine costumes. I could envision CAE taking advantage of the current popularity of the Avengers movie(s) and offer Black Widow & Scarlet Witch costumes and/or doing costumes reviving the DC-centric Super Queens companion line from 1967 (Wonder Woman, Supergirl, Batgirl & Mera). BUT all this is wishful thinking as CAE cannot seem to move the Captain Action line forward in any reasonable amount of time. More than a year has past since the last real new product (Iron Man & Wolverine costumes) were released. There was also no news at this year’s comic cons and toy fairs of the proposed Dr. Evil/Red Skull costume or any of the announced DC costumes (Superman, Batman, Aquaman, Joker). CAE has also thus far neglected mentioning anything with sidekick, Action Boy. I have loved Captain Action since the 60’s, but the absence of news of any real progression with the line has me thinking that CAE’s efforts may go the way of Playing Mantis in reviving or maintaining interest in Captain Action. CAE really needs to give fans progress updates on the line either at their website & Facebook page… and PLEASE no more useless “variants” – putting Captain Action in a white box with a different hat, calling it a “Holiday Variant” and charging $75 for it, is pretty lame and also shameful. CAE give collectors some real news and get production on the new costumes moving or you are going to see consumer interest evaporate.

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