LAX Mattel Experience
May 16, 2014

I’m jetting off to celebrate the nuptials of our own Cantina Dan and walking through terminal 5 at LAX I came across a store I didn’t know existed – The Mattel Experience. It’s very well stocked with all the latest Mattel lines and has a better selection than any mass retailer or even the Mattel Company store at their headquarters. Of course this IS the airport so prices are pretty steep ($17 for the 4″ DC Multiverse line. $23 for 6″ DC Total Heroes line) but if there was something you missed or can’t find locally it might serve you better than eBay.

They had it all: Hot Wheels, Barbie, Monster High, Imaginext, action figures, etc. There’s even a little Hot Wheels Hot Rod photo op for the kids!

Before I have to put my seat back up and my tray table to its upright position here are some quick photos I snapped of the store.








Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on,,, Boing-Boing,, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
Read other articles by Daniel Pickett.





  • Mako says:

    Nice! The pictures kind of bring back memories of my regular runs to KB Toys at the mall.

  • TomGLFan says:

    Really nice. Too bad I’m 3,000 miles away! I’ve yet to see any of the Star Trek Hot Wheels around here, and I’d love to flip through the rack for the Jetsons’ saucer (I see the Flintstonemobile, so I’m assuming….) Next time I’m out that way, though, I’ll check it out. Thanks!

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