Legend of the Water Hologram
January 26, 2008

This technology isn’t new, it’s been used at Disneyland’s Fantasmic show for well over a decade, but this is the first time I’ve seen it used for a temporary promotion.

To advertise the film ‘The Water Horse’, promoters are creating a hologram by projecting the Nessie image over a very fine mist being sprayed in the air. The effect is quite good. Something the producers of ‘Cloverfield 2′ should keep in mind.

  [youtube]c0TpDxLfjHc[/youtube]

 

Jason "ToyOtter" Geyer
AFi Editor-In-Chief Jason Geyer has been part of the online pop culture world for nearly 20 years, having founded some of the very first toy sites on the web including Raving Toy Maniac, ToyOtter, and now Action Figure Insider. Along the way he helped pioneer online coverage of industry events such as San Diego Comic Con, E3, Toy Fair, and CES. He is also a former toy designer who is now a marketing genius. If he does say so himself. And he does.
Read other articles by Jason "ToyOtter" Geyer.

 

 

 

1 Comment »

  • Glenn Moss Glenn Moss says:

    That was pretty damned cool!

    The next step towards the holographic suite on STNG…

    I saw a similar water mist system on HGTV last year that you could project a TV image on. Maybe the next big thing will be something like this to replace the home theater…

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