Legendary and Master Toy Licensee JAKKS Pacific Introduce New Toys Inspired by New #Warcraft Movie
March 30, 2016

Full Line Available Now at Toys “R” Us and in June at Mass Retailers

96741ABF-Warcraft_18in_Durotan_BlizzCon_01[2]SANTA MONICA, Calif.--(BUSINESS WIRE)–JAKKS Pacific, Inc., (Nasdaq: JAKK) has released its full assortment of collectible figures and role-play items inspired by the Legendary and Universal Pictures new film, Warcraft. The full line of toys, available exclusively at Toys “R” Us, features a variety of characters in different scales, representing both the Alliance and the Horde. The full assortment of items will be available at all mass retailers in June 2016, coinciding with the release of the movie.

The JAKKS Warcraft line unleashes a spectacular saga of power and sacrifice in which war has many faces, and everyone fights for something. In addition to the astounding deco of the JAKKS BIG-FIGS™ line, these Warcraft figures also come in a variety of sizes ranging from 2.5-inch figures, to 20-inch figures. Great for both kids and collectors, JAKKS has tooled each scaled figure to truly bring these characters to life, while also creating detailed play pieces for the perfect recreation of epic battles from the Warcraft movie.

“We are extremely excited to be the master toy licensee for the Warcraft movie. Our team worked closely with the filmmakers to create highly detailed figures and role play items true to the movie,” said John Blaney, EVP Marketing, JAKKS Pacific. “Building and enhancing our extensive relationship with Legendary, we are thrilled for the launch and are looking forward to the release of the film this June.”

About Warcraft
Legendary’s Warcraft is a 3D epic adventure of world-colliding conflict based upon Blizzard Entertainment’s globally-renowned universe. Directed by Duncan Jones (Moon, Source Code), and written by Charles Leavitt with a rewrite by Duncan Jones. The film, a Legendary Pictures, Blizzard Entertainment and Atlas Entertainment production, is produced by Charles Roven, Thomas Tull, Jon Jashni and Alex Gartner. Stuart Fenegan, Jillian Share, Brent O’Connor, and Blizzard Entertainment’s Michael Morhaime and Paul Sams serve as executive producers. Rob Pardo and Blizzard Entertainment’s Chris Metzen and Nick Carpenter co-produce with Atlas’s Rebecca Steel Roven. The film will be released by Universal Pictures June 10, 2016.

About Legendary
Legendary Entertainment is a leading media company with film (Legendary Pictures), television and digital (Legendary Television and Digital Media) and comics (Legendary Comics) divisions dedicated to owning, producing and delivering content to mainstream audiences with a targeted focus on the powerful fandom demographic. Through complete or joint ownership, Legendary has built a library of marquee media properties and has established itself as a trusted brand which consistently delivers high-quality, commercial entertainment including some of the world’s most popular intellectual property. In aggregate, Legendary Pictures-associated productions have realized grosses of more than $12 billion worldwide at the box office. To learn more visit: www.legendary.com.

About Blizzard Entertainment
Best known for blockbuster hits including World of Warcraft® and the Warcraft®, StarCraft®, and Diablo® franchises, Blizzard Entertainment, Inc. (www.blizzard.com), a division of Activision Blizzard (NASDAQ: ATVI), is a premier developer and publisher of entertainment software renowned for creating some of the industry’s most critically acclaimed games. Blizzard Entertainment’s track record includes nineteen #1 games and multiple Game of the Year awards. The company’s online-gaming service, Battle.net®, is one of the largest in the world, with millions of active players.

About JAKKS Pacific, Inc.
JAKKS Pacific, Inc. (NASDAQ: JAKK) is a leading designer, manufacturer and marketer of toys and consumer products sold throughout the world, with its headquarters in Santa Monica, California. JAKKS Pacific’s popular proprietary brands include BIG-FIGS™, XPV®, Real Construction®, Max Tow™ and Friends, Disguise®, Moose Mountain®, Funnoodle®, Maui®, Kids Only!®, as well as a wide range of entertainment-inspired products featuring premier licensed properties. DreamPlay Toys, LLC is a joint venture between JAKKS and NantWorks LLC to develop, market and sell toys and related consumer products incorporating NantWorks’ proprietary iD™ recognition technology. Through JAKKS Cares, the company’s commitment to philanthropy, JAKKS is helping to make a positive impact on the lives of children. Visit us at www.jakks.com and follow us on Instagram (@jakkstoys), Twitter (@jakkstoys) and Facebook (JAKKS Pacific).

©2016 JAKKS Pacific, Inc. All rights reserved.

Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website www.ActionFigureInsider.com. Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on MSNBC.com, Time.com, The Wall Street Journal, The Saturday Evening Post, CNN.com, AssociatedPress.com Wired.com, Fark.com, Boing-Boing, Gizmodo.com, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
Read other articles by Daniel Pickett.

 

 

 

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