@Lego Sets World Record at #StarWarsCelebration #LEGOStarWars
April 12, 2019

In celebration of the 20th anniversary of the LEGO ® Star WarsTM product line, the LEGO Group just broke the GUINNESS WORLD RECORDSTM title for largest display of LEGO® Star Wars™ minifigures!

LEGO Group celebrates the 20th anniversary of its iconic LEGO Star Wars theme by breaking a GUINNESS WORLD RECORDS title for largest display of LEGO Star Wars minifigures at Star Wars Celebration at McCormick Place in Chicago, April 11, 2019. The display is made up of 36,440 LEGO stormtrooper minifigures arranged in the shape of the stormtrooper helmet, and took a team of 12 people 38 hours to build and install. (Alex Garcia/AP Images for The LEGO Group)

Yesterday, at Star Wars Celebration in Chicago, the LEGO Group Senior Director of Brand Relations, Michael McNally was presented the certificate of achievement by GUINNESS WORLD RECORDS Adjudicator, Christina Flounders Conlon. Composed of 36,440 LEGO stormtrooper minifigures and assembled in the shape of the iconic stormtrooper helmet, the 20 feet tall by 20 feet wide model took 12 people 38 hours to create and install.

Michael McNally, LEGO Group Senior Director of Brand Relations, right, pumps his fist as he receives a certificate of achievement from GUINNESS WORLD RECORDS Adjudicator, Christina Flounders Colon, at the Star Wars Celebration at McCormick Place in Chicago, April 11, 2019. Flounders Colon adjudicated the title for the largest display of LEGO Star Wars minifigures for the company’s installation of 36,440 LEGO stormtrooper minifigures (Alex Garcia/AP Images for The LEGO Group)

Yesterday, the LEGO Group marked 20 years of LEGO® Star Wars™ by achieving a GUINNESS WORLD RECORDS title for largest display of LEGO® Star Wars™ minifigures, kicking off a weekend-long experience at Star Wars Celebration. Two decades worth of products, content and collaboration between two of the world’s most beloved brands will be showcased at booth #1616 at McCormick Place in downtown Chicago, giving fans of all ages the chance to relive their fandom and build excitement for what’s to come this Fall.

Star Wars enthusiast Joseph Naiman, 7, takes a selfie with his parents Marshall, left, and Danelle next to the largest display of LEGO Star Wars minifigures at Star Wars Celebration in Chicago, April 11, 2019. The display, which is made up of 36,440 LEGO stormtrooper minifigures, broke the GUINNESS WORLD RECORDS title. (Alex Garcia/AP Images for The LEGO Group)

Made up of 36,440 LEGO Star Wars stormtrooper minfigures, the record-setting display is arranged in the shape of the iconic stormtrooper helmet, measuring 20 feet tall by 20 feet wide. A team of 12 LEGO builders spent 16 hours assembling all of the minifigures, which were then shipped to Chicago to be arranged for display at Star Wars™ Celebration. Once assembled, the baseplates were transported to McCormick Place, where they were arranged for final evaluation by GUINNESS WORLD RECORDS Adjudicator, Christina Flounders Conlon.

LEGO Star Wars Design Director Jens Kronvold Frederiksen places a final piece on the largest display of LEGO Star Wars minifigures at Star Wars Celebration in Chicago, April 11, 2019. The display, which is made up of 36,440 LEGO stormtrooper minifigures, broke the GUINNESS WORLD RECORDS title. (Alex Garcia/AP Images for The LEGO Group)

 

The collaboration between the companies began 20 years ago when 13 LEGO Star Wars™ sets were introduced at the American International Toy Fair in New York in 1999. The line of licensed construction toys was the LEGO Group’s first licensed property and has since remained one of the company’s most popular, allowing fans across generations and geographies to come together in fun and challenging building exercises. Since the launch, over 700 different sets and more than 1,000 LEGO Star Wars cobranded minifigures have hit shelves. Notable LEGO Star Wars milestones include, the first modeled minifigure headpiece being introduced in 1999 with the Jar Jar Binks minifigure, while new short leg molds introduced in 2002 brought Ewoks and Yoda to life in minifigure form. Beyond construction sets, the collaboration has also produced five video games, several television and web series, and an abundance of other merchandise based on the endless stories, characters and vehicles of the beloved galaxy.

LEGO Star Wars fan Edie Guild, dressed as a Twi’lek character, studies a visual history of the 20 years of LEGO Star Wars history in the LEGO Booth at the Star Wars Celebration at McCormick Place in Chicago, April 11, 2019. (Alex Garcia/AP Images for The LEGO Group)

 

Fun FACTS

  • 36,440 LEGO® Star Wars™ minifigures total, beating the previous record of 35,210 LEGO Star Wars minifigures
  • Display measures 20 feet tall by 20 feet wide
  • Arranged in the shape of the iconic stormtrooper helmet
  • The display took a team of 12 people 38 hours to create
  • The installation was then evaluated by GUINNESS WORLD RECORDS™ adjudicator, Christina Flounders Conlon
  • The LEGO stormtrooper minifigures used in the model are the same stormtrooper minifigures that are in our new 20th anniversary commemorative building set, the LEGO Star Wars Imperial Dropship (available now).
Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website www.ActionFigureInsider.com. Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on MSNBC.com, Time.com, The Wall Street Journal, The Saturday Evening Post, CNN.com, AssociatedPress.com Wired.com, Fark.com, Boing-Boing, Gizmodo.com, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
Read other articles by Daniel Pickett.

 

 

 

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