LEGO Systems Blends Physical and Digital Play with New LEGO FUSION
June 19, 2014

NEW YORK, June 19, 2014 /PRNewswire/ — LEGO Systems, Inc., makers of the world’s leading construction toys, today introduced LEGO® FUSION, a play experience that combines traditional LEGO brick play with familiar app-based game themes. LEGO FUSION leverages new technologies—and children’s fascination with them—to create an entirely new way to engage in LEGO brick building and app game play for children ages 7 and up. Available later this summer, the LEGO FUSION collection will include four distinct titles: LEGO FUSION Town Master, LEGO FUSION Battle Towers, LEGO FUSION Create & Race and LEGO FUSION Resort Designer.

Each LEGO FUSION experience consists of a distinct set of LEGO bricks, a corresponding free downloadable app and the new FUSION capture plate, a small brick building plate with a printed design that enables a smart phone or tablet’s camera to identify the size and colors of the LEGO bricks built onto it. In response to game prompts, children build vertically in 2-D on the FUSION capture plate, enabling the app to ‘see,’ import and transform the creation into 3-D in the digital world.

“Children have always imagined their LEGO creations as immersive worlds which come to life for hours of role-play and adventure,” said Ditte Bruun Pedersen, senior design manager, LEGO Future Lab. “Recently, smart phones and tablets have become a popular platform for empowering game mechanisms that kids love. LEGO FUSION brings these two favorite play patterns together in an experience where real-life LEGO builds come to life in a virtual game, inspiring creativity, strategy, and the pride of creation.”

To Win, Step Away from the Screen
Once a child’s creation has been imported into the game, a series of challenges and interactions requires that players turn away from the device and return to the real world to use their LEGO bricks to build new solutions in order to move game play forward. Each game encourages this back-and-forth between physical and virtual, keeping children engaged in both worlds.

“In our research, we heard repeatedly from parents that they are constantly battling ‘zombie gaze,’ the experience when their children are immersed in their device screens for large blocks of time,” said Pedersen. “We developed LEGO FUSION with this challenge in mind, creating a play experience that keeps children entertained with the kind of app gameplay they love while giving real reasons to return to the brick pile to creatively build.”

Each LEGO FUSION product offers a distinct play experience. The four products launching this year are:

LEGO FUSION Town Master
In this simulation game, players create and rule their own LEGO town, first by building it with LEGO bricks, then by capturing it and importing it to the game. Children build everything from houses to a pizzeria, fire station and bike shop while completing errands and missions like catching robbers, fighting fires and skateboarding. To keep the minifigure citizens happy, players solve problems through physical building and earn points to gain access to more structures, and even run additional towns.

LEGO FUSION Battle Towers
Players build a tower and defend it against attack so they can rule the kingdom. First, players design the Battle Towers with real LEGO pieces, then capture them and import them to the game. Next, players choose tower defenders like wizards and archers and battle against evil warriors, skeleton armies, and more. If a tower is damaged in battle, players can repair the damage with a timed build with the game’s real LEGO bricks.

LEGO FUSION Create & Race
In this racing game, players get behind the wheel and virtually drive the cars that they create with real LEGO bricks. Once a custom vehicle is digitally designed, physically built, and imported to the game, it can be optimized for success in racing, demolition or stunts. Players learn that every brick shape and color on the vehicle matters for performance. Three themed courses offer endless challenges unlocked by physical LEGO builds, and children can even ghost race against friends to top the leaderboard.

LEGO FUSION Resort Designer
Players help the LEGO Friends design new vacation houses, shops and activities for Ambersands Beach. After building 2-D facades, capturing them and importing them to the game, players can design the interiors of 3-D digital structures, such as an aquarium, surf shop and beach houses. Children can unlock new levels and build more resorts by completing missions like rescuing dolphins, riding horses, surfing and other resort activities.

Beginning in September, LEGO FUSION will incorporate the ability for players to access their digital LEGO creations and game play anywhere. Using their LEGO ID, players can sign in on any compatible device and access their gallery and game play from within the LEGO FUSION app.

Developed by TT Games, makers of the best-selling LEGO video game franchise, the LEGO FUSION Town Master, Battle Towers, Create & Race, and Resort Designer app games are free for download from the Apple, Google or Samsung App Store for Apple iOS and Android.

LEGO FUSION Town Master, LEGO FUSION Battle Towers, and LEGO FUSION Create & Race will launch in August 2014; LEGO FUSION Resort Designer will launch in September 2014. Each will be available for $34.99 in LEGO Stores and Toys”R”Us stores in the U.S., as well as online at shop.LEGO.com and at toysrus.com.

About LEGO Systems, Inc.
LEGO Systems, Inc. is the North American division of The LEGO Group, a privately-held, family-owned company based in Billund, Denmark, one of the world’s leading manufacturers of creatively educational play materials for children. The company is committed to the development of children’s creative and imaginative abilities, and its employees are guided by the motto adopted in the 1930s by founder Ole Kirk Christiansen: “Only the best is good enough.” Visit the virtual LEGO world at www.LEGO.com

LEGO, the LEGO logo, the Minifigure and brick and knob configuration are trademarks of The LEGO Group. ©2014 The LEGO Group.

 

Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website www.ActionFigureInsider.com. Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on MSNBC.com, Wired.com, Fark.com, Boing-Boing, Gizmodo.com, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
Read other articles by Daniel Pickett.

 

 

 

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