Licensing Expo: Home to the World’s Top Brands
April 25, 2016

SANTA MONICA, Calif., April 22, 2016 /PRNewswire/ — More than 1,800 brands from consumer goods and lifestyle categories such as household, automotive, publishing, sports, food and beverage, corporate and non-profit will exhibit at Licensing Expo 2016, the world’s largest and most influential licensing industry event. Produced by UBM Americas and sponsored by the International Licensing Industry Merchandisers’ Association (LIMA), Licensing Expo will take place at the Mandalay Bay Convention Center in Las Vegas, NV, on June 21-23, 2016.

Jessica Blue, Senior Vice President, Licensing, UBM: “As the longest continuously running licensing event, Licensing Expo plays host to many of the world’s most recognizable brands and respected agents. Each year, licensing agencies gather to represent their clients while product manufacturers and retailers meet to collaborate directly with brand owners. If you’re looking for a partner to expand your brand, there’s no place better to be than at Licensing Expo.”


Household and lifestyle brands represented at the Expo include AT&T, Better Homes and Gardens, Cherokee Global Brands, Cosmopolitan, Crayola Properties Inc., Dannon, Dwell, HGTV HOME, Ferrari, Gas Monkey Garage, Hallmark Cards Inc., Healthy Living, The Hershey Company, Jeep, Jelly Belly, Kellogg’s, Krispy Kreme Doughnuts, Lincoln, Mountain Dew, National Breast Cancer Foundation, Pepperidge Farm Goldfish, Pierre Cardin, Shell, Skechers, Skyy Vodka and Volkswagen.

Debra Joester, President and CEO, The Joester Loria Group: “Licensing Expo is a dynamic forum for today’s most exciting and influential brands. A number of our clients including the Licensing executives at Pepsi, Kellogg’s, Constellation Beer Brands, and Hearst Magazines join The Joester Loria Group at the Expo, to meet key retailers as well as existing and new licensees. The event is also a great the opportunity to socialize with friends, clients and colleagues. It’s a fast paced few days and enormously productive!”

In addition to numerous top brands, more than 30 licensing agencies will exhibit at the show including Beanstalk/Tinderbox/Blueprint; Brandgenuity LLC; Brand Central LLC; Global Icons; Iconix Brand Group; IMG Worldwide Inc.; International Brand Management and Licensing; Moxie & Company; The Brand Liaison; The Licensing Company, a member of Global Brands Group and Wildflower Group LLC, among others.

Ian Mallalue, Chief Executive Officer, TSBA Group: “TSBA Group are returning to Licensing Expo 2016 with our biggest presence to date. We can’t wait to showcase five major brands over our booth this year. They are: BabyTV, a globally renowned entertainment property; The British Museum, the UK’s most visited tourist attraction for 9 years’ running; Gumball 3000, the international celebrity motor rally; Shell, the world’s foremost energy and engineering company; and finally TVR Automotive, a British motoring icon that is roaring back to life with a new car. We look forward to discussing the various opportunities presented by these brands and demonstrating how we build brands.”

Can’t wait for June? Check out the NYC Licensing Summit video series for exclusive, on-demand content from executives including Beanstalk’s Michael Stone. Videos now available for purchase here.

About Licensing Expo (
Now in its 36th year, Licensing Expo is the world’s largest and most influential annual trade show dedicated to licensing and brand extension. The show floor is merchandised into three zones: Characters and Entertainment, Art and Design and Brands and Agents. More than 16,150 retailers, licensees, manufacturers, distributors and licensing agents attend the Expo from over 90 countries. Licensing Expo is owned and organized by UBM Americas and is sponsored by the International Licensing Industry Merchandisers’ Association (LIMA). UBM Americas also owns and operates License! Global magazine and Brand Licensing Europe.

About UBM Americas
UBM Americas, a part of UBM plc, is the largest business-to-business events and trade show organizer in the U.S. Through a range of aligned interactive physical and digital environments, UBM Americas increases business effectiveness for both customers and audiences by cultivating meaningful experiences, knowledge and connections. UBM Americas has offices spanning North and South America, and serves a variety of specialist industries with dedicated events and marketing services covering everything from fashion, tech and life sciences to advanced manufacturing, cruise shipping, specialty chemicals, powersports and automotive, concrete, hospitality, cargo transportation and more. For more information, visit:

Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on,, The Wall Street Journal, The Saturday Evening Post,,,, Boing-Boing,, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
Read other articles by Daniel Pickett.




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