Licensing Show Set to Light Up with Looney Tunes! The Bridge Direct Gets Toy License
June 10, 2012

The Looney Tunes Show, produced by Warner Bros. Animation, is a smash hit television series on Cartoon Network and around the world. Pictured: Daffy Duck, Bugs Bunny and Porky Pig. (PRNewsFoto/Warner Bros. Consumer Products)

BURBANK, Calif., June 7, 2012 /PRNewswire/ — If you “tawt you taw a puddy tat” or you’ve been asking yourself “What’s up, Doc!?,” it might just be because the beloved characters that have made such sights and sayings part of the universal lexicon are hotter than ever. Warner Bros. Consumer Products (WBCP) is looking to turn up the heat next week in Las Vegas as it showcases a robust Looney Tunes licensing program for retailers and licensees from around the world at Licensing Show 2012.

“The Looney Tunes are everywhere right now — animation, theatrical shorts, online, video games, home video and, of course, merchandise. All of this activity and success is driving our opportunities to develop a refreshed and ever-expanding product line for fans of all ages,” said Brad Globe, President of Warner Bros. Consumer Products.

The Looney Tunes resurgence began with the launch of The Looney Tunes Show on Cartoon Network last year. The show, produced by Warner Bros. Animation (WBA), immediately took off in the ratings — delivering a 5.2 rating with Boys 6-11, and eventually hitting a season high 6.6 rating with the same Boys segment in conjunction with a nationwide retail promotion orchestrated by WBCP. During its first season run, The Looney Tunes Show out-delivered Cartoon Network’s primetime rating average by +28% with Boys 6-11. Even ratings for the classic Looney Tunes airings saw a 20% spike in Boys 6-11 rating throughout The Looney Tunes Show’s first season. (Source: Nielsen Galaxy Explorer, Live+SD US AA%.) At the same time, it has begun its global domination as The Looney Tunes Show hits international airwaves beginning in September 2011, and is now being watched by fans of all ages in the UK, France, Germany, Italy, Spain, Poland, Romania, Turkey, Australia, New Zealand, Argentina, Colombia and Mexico.

The Looney Tunes characters also returned to their roots in the past two years with the release of a number of all-new animated 3D theatrical cartoon shorts. Produced by Warner Bros. Animation and distributed by Warner Bros. Pictures in conjunction with family-friendly feature films, the shorts were created using state-of-the-art CG animation and rendered in stereoscopic 3D. The two most recent films — I Tawt I Taw a Puddy Tat and Daffy’s Rhapsody — featured the voice of the legendary Mel Blanc via original songs he recorded in character in the late 1940s and ’50s. Both I Tawt I Taw a Puddy Tat and 2010′s Road Runner and Coyote short Coyote Falls made the Academy Award® shortlist for Best Short Film (Animated) and were nominated for an Annie Award for Best Animated Short Subject.

“We hold the Looney Tunes characters in the highest regard, and being able to help revitalize this franchise is an amazing opportunity and a privilege,” said Sam Register, Executive Vice President, Creative Affairs, Warner Bros. Animation. “I am very pleased to see that our efforts have been received so well not only by the audience but also by the licensing community.”

Warner Bros. Interactive Entertainment recently announced Cartoon Universe, a free-to-play, online world that will provide a safe, social environment for young kids to go on adventures, solve puzzles and play games with their favorite Looney Tunes characters, among others. Launching in North America in fall 2012 and international markets in 2013, Cartoon Universe will introduce a whole new generation to the animated antics of the Looney Tunes.

“The Looney Tunes characters have been enjoyed by generations and we are bringing them to life in a new way with Cartoon Universe, an online game filled with safe, social worlds designed just for kids,” said Martin Tremblay, President, Warner Bros. Interactive Entertainment.

“We are very pleased with the incredible cross-company content support for the Looney Tunes. It’s really unprecedented and it has allowed us to re-establish our licensing and merchandising program while re-engaging with fans from around the world,” added Globe.

The Looney Tunes master toy licensee The Bridge Direct will debut a new product line with figures, playsets, plush and more. (PRNewsFoto/Warner Bros. Consumer Products)

A key component of Warner Bros. Consumer Products’ Looney Tunes merchandise program is master toy licensee The Bridge Direct, which is developing a comprehensive collection of products based on the classic Looney Tunes and The Looney Tunes Show. The multi-category product line, available at retail stores nationwide in fall 2012, will include plush, figures, playsets, vehicles and role play items.

Other WBCP licensing partners and new projects featuring the Looney Tunes include:

In the EMEA region, Looney Tunes fans can look to brands such as Monnalisa, Dolce & Gabbana, Braccialini, and ICE Iceberg for high-end apparel and accessories, and partners like United Colors of Benetton, which sold over 2 million pieces with their first collection alone that featured the likenesses of favorite Looney Tunes characters.
WBCP has also partnered with sports associations such as Lega Basket (Italy), the Basketball Federations from the UK, Germany, Spain (FEB, Men’s World and European Champions), and France (Women’s European Champions), to encourage kids to be and stay active. These partnerships, on behalf of the Looney Tunes Active! initiative, positively promote a more active lifestyle and the participation in physical activities through team sports.
French technology manufacturer EMTEC has created a line of Looney Tunes-branded USB keys for children and adults who want to save their data in a fun, memorable way – with more than 1 million units sold in less than a year.
Also in France, French food retailer Systeme U and WBCP continue their strong partnership, having developed more than 100 food products and sold over 50 million items to date that use the Looney Tunes characters to make healthy eating a more enjoyable and whimsical proposition for kids as part of the Looney Tunes Active! initiative.
Encouraging kids to be physically active with Looney Tunes Active!, Nestle Waters continues its successful ongoing global partnership to create Looney Tunes branded water bottles – which has resulted in the sale of more than 1 billion water bottles since the partnership began in 2001.
In the Australian market, fine jewelry maker Worth & Douglas is partnering with WBCP for an exciting new jewelry collection of earring, rings, pendants and charms featuring the beloved Looney Tunes character, Tweety.
In South America, Hopi Hari, a leading theme park in Brazil, together with WBCP, has developed Infantasia, a new Looney Tunes themed area for kids inspired by The Looney Tunes Show that features the iconic characters in an environment that delivers fantasy and fun.
In North America, Six Flags continues to offer the Looney Tunes a mass presence as the beloved characters are showcased in more than 11 Six Flags theme parks around the country, and in Mexico.
Warner Bros. Consumer Products Japan is partnering with apparel retailer Seiyu for an exclusive line of kids apparel and fashion accessories inspired by the fun and unpredictable world of The Looney Tunes Show.
Junkfood continues to support the Looney Tunes with their innovative, trend-setting apparel, including t-shirts, which feature their unique branding of character graphics.
Trunk has extended its partnership with WBCP and will introduce Looney Tunes apparel in specialty and department stores with their latest collection of classic and new designs, bodies and fabrication which feature the Looney Tunes characters with a new fashion-forward style.
Long-standing global partner Hallmark will bring the Looney Tunes characters to every special occasion with a new licensing program that will include character-inspired greeting cards and timeless holiday Looney Tunes Keepsake Ornaments featuring Yosemite Sam, Tweety, Wile E. Coyote, Taz and Pepe Le Pew. Tweety will also be featured in Hallmark’s popular “Girl Mini Collection,” available at Hallmark Gold Crown stores.

All of the above initiatives and programs complement the robust Looney Tunes activities that are currently activated in the marketplace, including:

    Theme Park Entertainment:
In addition to Six Flags and Hopi Hari, Warner Bros. Movie World Australia and Parque Warner in Spain bring the Looney Tunes characters’ irreverence and fun to millions of guests through these world-class theme park operators, including Six Flags, Hopi Hari, Village Roadshow and Parque Reunidos. With dozens of fun-filled rides, high-energy live shows and an array of themed merchandise, the Looney Tunes are integrated throughout these parks, offering guests unforgettable experiences. New rides, live shows and character-themed areas all over the world are set to debut later this year.
    On Stage Live Entertainment:
Bugs Bunny at the Symphony is the original concert series celebrating the 22nd anniversary of Bugs Bunny on Broadway, the record-setting orchestra-and-film concert which created a new genre of symphony orchestra concert in 1990 when it debuted at Broadway’s Gershwin Theatre. To date, Bugs Bunny at the Symphony has become the most successful and enduring film-meets-live orchestra concerts of its kind, playing to a record-setting two million people and spanning six continents.
    At Grocery:
In Germany, WBCP retail partner Aldi has sold more than several million Looney Tunes cereal packs to date.
In Italy, WBCP and retail partner Coop have brought a wide selection of Looney Tunes-themed food items into 1500 stores beginning in 2011.
In Turkey, Ulker has sold 100 million Smartt Looney Tunes food products to date.

About Warner Bros. Consumer Products

Warner Bros. Consumer Products, a Warner Bros. Entertainment Company, is one of the leading licensing and retail merchandising organizations in the world.

About Warner Bros. Interactive Entertainment

Warner Bros. Interactive Entertainment, a division of Warner Bros. Home Entertainment Group, is a premier worldwide publisher, developer, licensor and distributor of entertainment content for the interactive space across all current and future platforms, including console, handheld and PC-based gaming for both internal and third party game titles.

About Warner Bros. Animation

Warner Bros. Animation (WBA) is one of the leading producers of animation in the entertainment industry, with an innovative and talent-rich roster boasting some of the most accomplished writers, producers and artists working today. The studio is on the cutting edge of animation technology and has both CG and traditionally animated projects in current production and development. For TV, WBA produces series such as Green Lantern: The Animated Series, The Looney Tunes Show, MAD, Scooby-Doo! Mystery Incorporated, ThunderCats, Young Justice: Invasion and the forthcoming Beware The Batman for Cartoon Network. WBA also produces series and additional original content — including animated shorts — for Cartoon Network’s multiplatform branded DC Nation programming block. In addition to TV programming, WBA produces theatrically released CG cartoon shorts featuring iconic Looney Tunes characters, rendered in stereoscopic 3D. WBA also creates the highly successful series of DC Universe Original Animated Movies for DVD. Producing for multiple platforms including TV, digital and home entertainment both domestically and internationally, WBA is highly respected for its creative and technical excellence, as well as for maintaining the Studio’s rich cartoon heritage. It is also the home of the iconic animated characters from the DC Comics, Hanna-Barbera, MGM and Looney Tunes libraries. One of the most-honored animation studios in history, WBA has been honored with six Academy Awards®, 35 Emmy® Awards, the George Foster Peabody Award, an Environmental Media Award, a Parents’ Choice Award, the HUMANITAS Prize, two Prism Awards and 20 Annie Awards (honoring excellence in animation).

Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website www.ActionFigureInsider.com. Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on MSNBC.com, Wired.com, Fark.com, Boing-Boing, Gizmodo.com, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
Read other articles by Daniel Pickett.

 

 

 

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