July 17, 2018

As you might have heard, Four Horsemen Toy Design will not be attending the 2018 San Diego Comic Con. But the Four Horsemen will be in attendance at the Mattel panel at the 2018 San Diego Comic Con… Kind of…

When the guys we work with over at Mattel heard that we weren’t gonna be at the convention this year, they contacted us about it to see what we could do in order to still be able to join them. Even though we’re not physically going to be there, Mattel is setting things up so that we can do a live video Skype call with them at their panel on Friday, July 20th from 12:30pm to 1:30pm PST!!

Obviously we’ll be discussing all things DC Multiverse related, and there will be LOTS of new reveals (we’ve been BUSY!), but we’re hoping that at the end of it all we’ll also have plenty of time for a good Q&A session, so be sure to get your questions together soon.

We’re gonna try to see if we can figure out a way to stream it live here as well, so keep your eyes peeled for that, although it may just be the Four Horsemen end of things that gets streamed live by us. We’ll see. This is gonna be a fun experiment.

So if you’re gonna be at SDCC this coming Friday, we’ll see you there!! Kind of…


Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on,, The Wall Street Journal, The Saturday Evening Post,,,, Boing-Boing,, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
Read other articles by Daniel Pickett.




1 Comment »

Leave a Comment