Live Updates Mattel DC “A Heroic Partnership” SDCC ’12 Panel
July 13, 2012

The Dark Knight
-6 Movie Masters to create the Batsignal
-Gordon w/shattered Batsignal @ Wal-Mart
-Vehicle Blueprings @ K-Mart
-Batman v. Bane 2 pack @ TRU
-2013 Trilogy Line with continue at TRU (game to play)
-Bringing three vehicles out next year
-Trilogy 3 pack (Batman from Batman Begins, Batman from Dark Knight, Unmasked Batman from Dark Knight Rises with broken mask)

DC Universe & Beyond
-Red Robin, Superboy Prime, Superman and Batman (DCUC Wave 21)
-Batman Unlimited & DC Unlimited
-Batgirl, Super Powers Penguin, Superman, Flash, Hawkman
-Figues based on Injustice in 2013
-Mike Zeck created the package backs for Power Action Batman
-Attack in the box Joker and Bane (new Power Action Batman figs for 2013)

Mattel will be producing 66 Adam West figures!
-6″ scale (realistic movie masters scale)
-Fall 2013 on shelf
-Can’t reveal any figures now  


Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on,,, Boing-Boing,, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
Read other articles by Daniel Pickett.




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