@LootCrate Unboxes New Verticals at @LicensingExpo , Announces Licensing Partnerships with #WWE and #Sanrio
June 23, 2016

Upcoming partnerships with multi-generational global brands expand fan-centric commerce offerings

 

WWE_Logo_PrimaryJune 21, 2016, Las Vegas, NV— Loot Crate, the leading fan-based commerce and community platform, today announces two new licensing partnerships with WWE and Sanrio, expanding its entertainment offerings globally. These partnerships further Loot Crate’s commitment towards “fan-commerce” across the entertainment ecosystem.

 

Loot Crate, which has amassed over 600,000 recurring subscribers worldwide, has created a multichannel marketing strategy aimed at allowing consumers to discover a variety of growing pop culture genres while delivering a new direct to consumer, distribution platform to entertainment and lifestyle brands.  Partnership-focused crates are only one vertical of Loot Crates multiple product offerings that include products like Anime, Gaming and the original all-encompassing pop culture crate. The licensing strategy for Loot Crate includes lines of business as well as the stand alone partnership crates that supports IP holders in building deeper, more enriched experiences for their most loyal fans.

 

“We are expanding our celebration of fandom in all its forms, and we are excited to announce our partnerships with WWE and Sanrio.  We will introduce a bimonthly WWE crate, featuring items that will appeal to WWE fans worldwide,” said David Voss, Chief Creative Officer at Loot Crate. “Each crate will feature exclusive collectibles, apparel and home goods. Look for more details as Loot Crate and WWE launch this exciting crate later this summer.”

 

“Sanrio has nurtured their fan community for more than 40 years, spanning generations across the globe,” said Voss. “The fan base they’ve built is the perfect audience to embrace the Loot Crate experience and we’re thrilled to bring Hello Kitty and more Sanrio characters to fans worldwide.”

 

“We are excited to partner with Loot Crate and deliver merchandise directly to our global fanbase,” said Casey Collins, WWE Executive Vice President, Consumer Products. “This unique strategy allows us to engage with our fans in new ways while providing them with exclusive WWE items and collectibles that will bring them closer to the Superstars they love.”

 

Tapping into another multi-generational global brand with a loyal fan community, Loot Crate has also announced a partnership with Sanrio, the lifestyle brand best known for pop icon, Hello Kitty®. Sanrio fans will have access to a special crate celebrating Hello Kitty, Chococat, Keroppi and more Sanrio characters delivered to their front door. This partnership with Sanrio allows Loot Crate to curate and deliver a unique experience to surprise and delight Sanrio’s passionate fan base.

 

“Sanrio was founded on the ‘small gift, big smile’ philosophy of creating unique, supercute products that make people happy,” said Jill Koch, Senior VP Brand Management and Marketing from Sanrio. “Loot Crate is the perfect partner to bring this philosophy to the subscription box model and deliver Sanrio experience directly to fans’ doorsteps!”

 

Loot Crate will be showcasing select crates at the Licensing Expo in Las Vegas June 21-23, 2016 at booth B99 in the Characters & Entertainment zone at the Bayside Exhibit Hall, Level 1.

Attendees interested in viewing products and speaking with representatives can stop by the booth.

 

For more information about Loot Crate, please visit www.lootcrate.com.

 

About Loot Crate

Loot Crate™, founded in late 2012, partners with the largest movie studios, game companies, comic publishers, and general pop culture talent to deliver multiple lines of monthly themed mystery boxes to fans, which we call Looters, around the world. More than just a branded box of licensed apparel and collectibles, Loot Crate™ represents and fuels the passion found in fandom for our consumers as well as our partner brands. Our employees share the same passions, and we live to share that love with our growing subscriber base, bringing them together with digital and real world platforms that connect our community of Looters. Loot Crate™ is committed to curating and creating an inclusive membership experience, offering all fans exclusive merchandise and content, month after month, year after year. For more information and to sign up for a Loot Crate subscription, please visit www.lootcrate.com.

Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website www.ActionFigureInsider.com. Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on MSNBC.com, Time.com, The Wall Street Journal, The Saturday Evening Post, CNN.com, AssociatedPress.com Wired.com, Fark.com, Boing-Boing, Gizmodo.com, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
Read other articles by Daniel Pickett.

 

 

 

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