Luke’s Toy Store Reveals Exclusive OMFG! Series 3 Colorway
October 1, 2013

OMFG! Series 3 was a successful Kickstarter campaign that ended on April 19th, 2013, and is currently in production. As with Series 1 and 2, Luke’s Toy Store has announced that OMFG! Series 3 will be available in their exclusive metallic gold colorway. As an added bonus, a limited edition trading card will also be included with every Series 3 order, featuring artwork by Luke Porter, the owner of Luke’s Toy Store.

“We we wanted to do something fun for Series 3, and since I am a big fan of trading cards, I thought it would be a cool addition to our exclusive,” says Luke. “The artwork tells the story of all of these unique characters in the same room together. I had so much fun making it that I am going to go back and make cards for the Series 1 and 2 characters to be included with a future release.”

Series 3 is a limited run of 200 figures and is expected to arrive the first week of November. The full series is available for preorder from Luke’s Toy Store for $10.99, or as a combo pack that includes both Series 2 and Series 3 for $17.99. These preorders can be found here:


The OMFG! project originated from the fabulous group of artists, designers, and toy enthusiasts that have gathered at the October Toys/Toy Break forum. After a successful campaign to produce the first and second OMFG series, hundreds of character ideas were submitted from all around the world and the forum voted for their favorite designs to be put in to production for the third series.

Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on,,, Boing-Boing,, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
Read other articles by Daniel Pickett.




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