Mad Man In A Box
April 28, 2012

Big Chief Studios Reveals Packaging for 12″ 11th Doctor

Big Chief Studios are pleased to reveal the final approved packaging design for our Eleventh Doctor 1:6 Scale Collector Figure. As collectors ourselves we understand all to well how important packaging is. We carefully considered the pack construction, taking both the retailer and the end customer into mind.

Retailers ideally want a pack that allows customers to see what they are paying for, whilst collectors often expect more minimalistic closed boxes,
with emphasis on design more so than display. In addition we also have to remain faithful the style guide and of course ultimately, approval by the licensor.

As such we have designed a pack that we believe will service all of these criteria. The box has a cover flap, that when opened up reveals a window pack for display, with a matt laminate finish to reduce fingerprints and protect the box. Finally the Doctor Who logos and product titles will be hot foil stamped in a beautiful vibrant metallic copper foil.

Two inner trays hold the figure, accessories and display base securely in place. Signature Edition packs will also include the hand-signed autograph plaque with accompanying plaque stand and certificate of authenticity.

Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on,, The Wall Street Journal, The Saturday Evening Post,,,, Boing-Boing,, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
Read other articles by Daniel Pickett.




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