Madefire Expands To Windows 8 With Exclusive Transformers Motion Book Release
June 25, 2014

 Five New Episodes Of Hasbro And IDW Publishing’s Transformers Are Now Available Exclusively Through The Madefire App On Windows 8

 

San Francisco, CA – June 25 2014In collaboration with Hasbro and IDW Publishing, Madefire, today announced that the five-issue Transformers: Punishment will be the newest additions to expand the Madefire Motion Book library with an exclusive Microsoft Windows 8 platform release. These exclusive stories based on Hasbro’s iconic Transformers brand, will be available on all of the latest Windows 8 devices for no cost, and will provide a unique reading experience designed and built specifically for the digital screen.

Transformers: Punishment is all-new original content developed within the current IDW Transformers universe with its debut as a Madefire Motion Book. The creative team behind the five-part series are Transformers comic fan-favorites, writer John Barber and artist Livio Ramondelli. Autobots and Decepticons come alive and battle it out as Motion Books — the newest innovation in reading to come to Windows 8.

“It’s a thrill to see Optimus Prime spring into action,” said John Barber. “This is a hard-hitting action story, and Madefire’s Motion Books — including music and sound effects — deliver a powerful reading experience that makes you feel like you’re in the center of it all!”

“Windows devices are supported by a rich app ecosystem that offers a variety of quality apps that take advantage of the platform’s unique features such as Live Tiles, snap and Bing Smart Search integration,” said Todd Brix, general manager, Windows Apps and Store, Microsoft Corp. “The Madefire Motion Books app’s unique use of these features, paired with exclusive Transformers content for Windows users, really bring the app to life on the platform.”

Designed for reading on a screen, Madefire has built an end-to-end publishing platform called Motion Books — a benchmark reading experience for mobile, tablet and web that immerses the reader in a sequential narrative with sound, motion, and depth.  Today, Madefire Motion Books expands beyond the iOS and web-reading partner, social network and creative giant deviantART, and is available on any Windows 8 device operating system. Currently, Madefire Motion Books is a free Windows 8 and iOS app that delivers the most innovative reading experience for digital devices as it pioneers the next chapter in storytelling.  It has been an iOS 5-star rated app since launch, and was awarded an App Store’s “Best of 2012”.

“A global entertainment, like Transformers comics coming alive through Motion Books exclusively written for the Windows 8 platform is one thing, but teaming up with the biggest OS in the world makes it a huge milestone,” stated Madefire CEO and Co-Founder Ben Wolstenholme, “Its about bringing stories to life on the devices we use everyday – period.”

About Hasbro
Hasbro, Inc. (NASDAQ: HAS) is a branded play company dedicated to fulfilling the fundamental need for play for children and families through the creative expression of the Company’s world class brand portfolio, including TRANSFORMERS, MONOPOLY, PLAY-DOH, MY LITTLE PONY, MAGIC: THE GATHERING, NERF and LITTLEST PET SHOP.  From toys and games, to television programming, motion pictures, digital gaming and a comprehensive licensing program, Hasbro strives to delight its global customers with innovative play and entertainment experiences, in a variety of forms and formats, anytime and anywhere. The Company’s Hasbro Studios develops and produces television programming for more than 180 territories around the world, and for the U.S. on Hub Network, part of a multi-platform joint venture between Hasbro and Discovery Communications (NASDAQ: DISCA, DISCB, DISCK). Through the company’s deep commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world for future generations and to positively impact the lives of millions of children and families every year. It has been recognized for its efforts by being named one of the “World’s Most Ethical Companies” and is ranked as one of Corporate Responsibility Magazine’s “100 Best Corporate Citizens.” Learn more at www.hasbro.com.

About Madefire
Founded in 2011 by Ben Wolstenholme, Liam Sharp and Eugene Walden, Madefire is a media and technology company. Madefire has built the Motion Books publishing platform that provides artists, writers and publishers tools for creating a new reading format called Motion Books. Madefire is backed by Toni Schneider at True Ventures, The former CEO of Automattic, makers of WordPress, as well as Bill Woodward (Anthem Ventures, former Chairman of Macromedia). The Advisory Board also includes industry leaders Mike McCue, CEO and Founder of Flipboard, angel investor Sina Tamaddon, former Senior Vice President of Applications for Apple Inc, Dave Gibbons, co-creator of Watchmen, the bestselling graphic novel of all time, and Bill Sienkiewicz, widely recognized as one of the greatest innovators of sequential art. For more information go to madefire.com.

About IDW Publishing
IDW is an award-winning publisher of comic books, graphic novels and trade paperbacks, based in San Diego, California. Renowned for its diverse catalog of licensed and independent titles, IDW publishes some of the most successful and popular titles in the industry, including: Hasbro’s The TRANSFORMERS, G.I. JOE and MY LITTLE PONY; Paramount’s Star Trek; Nickelodeon’s Teenage Mutant Ninja Turtles; 2000AD’s Judge Dredd; The Rocketeer; Toho’s Godzilla; Wizards of the Coast’s Magic: The Gathering and Dungeons & Dragons; V-Wars from New York Times best-selling author Jonathan Maberry; Ragnarök from Eisner Award-winner Walter Simonson; Winterworld, created by Chuck Dixon and Jorge Zaffino; and Little Nemo from the award-winning duo of Eric Shanower and Gabriel Rodriguez. IDW is also home to the Library of American Comics imprint, which publishes classic comic reprints, Yoe! Books, a partnership with Yoe! Studio, and the multiple award-winning Artist’s Edition imprint.

IDW’s critically- and fan-acclaimed series are continually moving into new mediums. Currently, Jerry Bruckheimer Films and Disney are creating a feature film based on World War Robot; Dwayne “The Rock” Johnson and Warner Brothers are producing a film based on Ashley Wood’s Lore; Michael Bay‘s Platinum Dunes and Sony are bringing Zombies vs. Robots to film, Kurtzman/Orci are producing a movie based on Locke & Key at Universal.

Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website www.ActionFigureInsider.com. Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on MSNBC.com, Wired.com, Fark.com, Boing-Boing, Gizmodo.com, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
Read other articles by Daniel Pickett.

 

 

 

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