August 24, 2007 (SEATTLE) — WizKids Inc. announces the successful conclusion of its “Coming of Galactus™” HeroClix® world event. The event celebrated the fifth anniversary of HeroClix with tournaments that culminated in winners receiving the 2007 Galactus colossal figure.
“As we put together the ‘Coming of Galactus’ event, we wanted to deliver to retailers an event that would not only drive new players to stores but also bring back lapsed players,” said Mark Tuttle, HeroClix brand manager. “The event drew an enthusiastic response from players and generated big summer revenues for even the smallest brick-and-mortar stores.”
More than 900 retailers from all over the world participated in this five-week program. Retailers received event and prize support, including play maps, a wall scroll, participation figures for players in the first four weeks and the 2007 Galactus colossal figure for the winner of the fifth week’s tournament.
Ed Evans of All Things Fun! in West Berlin, New Jersey, said, “To say it was a success would be an understatement! We had 45 total players, with nine in the Junior event and 36 in the adult event. Looks like five or six new players and I’d say about a dozen lapsed players. It was a lot of folks playing, laughing and having a good time. We sold every last Booster of HeroClix in the house.”
“We had 21 people show up and did over $500 in 15 minutes,” said Scott Thorne of Castle Perilous in Carbondale, Illinois. “Twenty-two people showed up here for week two. Our attendance has been increasing by one to two each week, and we already have 10 people committed for the ‘STARRO Attacks!’ event.”
A wholly owned subsidiary of the Topps Company (TOPP), WizKids is a Seattle-based game developer and publisher dedicated to creating tabletop games driven by imagination. Its HeroClix and Pirates brands are among the most successful games on the market today, with over 100 million miniature game figures sold worldwide. For additional information, visit www.wizkidsgames.com.
||Posted by Jason Geyer