First Wave of Electronic “Batman-Gear” Scheduled to Debut in May 2008
MARIETTA, GA (APRIL 2008) — Digital Blue™, the innovator in electronics and software for the youth market is proud to announce a licensing agreement with Warner Bros. Consumer Products, on behalf of DC Comics. Digital Blue brings its expertise in value-priced digital cameras to an exciting line of Batman-inspired gadgets and electronics in support of the upcoming Batman feature film, “The Dark Knight,” scheduled for release on July 18th, 2008, as well as the Batman animated series and the Batman comic book line.
With design inspirations stemming from Batman’s arsenal of exciting gadgets in “The Dark Knight”, Digital Blue has developed a line of value-priced gear including the Batman Clipt! Digital Camera, the Batman Alarm Clock Radio and the Batman Boombox, which are scheduled for retail debut in May of 2008 at price points ranging from $19.99 to $29.99. Additional Batman products will be announced later in the year.
“Batman is an iconic character whose high-tech gadgets have thrilled generations of Americans,” explained Tim Hall, CEO of Digital Blue. “Batman’s always had the coolest gadgets, and so we are excited to develop electronics associated with this legendary hero. We look forward to a successful partnership developing Batman-Gear for Warner Bros. Consumer Products and the Batman franchise.”
The Batman Clipt! Digital Camera includes a spring carabineer clip for easy attachment to belts, bags and jackets — a function Batman himself might appreciate for his own utility belt. The Clipt! Digital Camera. is available in two designs, holds up to 40 pictures and features VGA resolution, and an LCD frame counter. The Batman Clipt! Digital Camera also includes photo editing software that allows you to insert yourself into scenes or add characters from the Batman movie. Suggested retail price $19.99.
In the stories, the Bat-Signal is used by the Gotham City Police Department as a method of contacting and summoning Batman to their assistance. Digital Blue’s Batman Alarm Clock Radio enables children everywhere to project their very own Bat-Signal! Including an AM/FM tuner, an auto daylight saving switch, and a 1.4” display, gives you the choice of waking up to music or a traditional alarm buzzer. Suggested retail price $19.99.
The Batman Boombox plays CDs, CD-R and CD-RW formats and includes a tuner with an LCD display. Featuring dynamic bass boost, a top loading CD player, and an input line for portable MP3 player support. Suggested retail price $29.99.
ABOUT THE DARK KNIGHT
“The Dark Knight” reunites director Christopher Nolan with star Christian Bale, who returns to continue Batman’s war on crime. With the help of Lieutenant Jim Gordon (Gary Oldman) and District Attorney Harvey Dent (Aaron Eckhart), Batman sets out to destroy organized crime in Gotham for good. The triumvirate proves to be effective, but they soon find themselves prey to a rising criminal mastermind known as The Joker (Heath Ledger), who thrusts Gotham into anarchy and forces the Dark Knight ever closer to crossing the fine line between hero and vigilante.
ABOUT DIGITAL BLUE
A leading maker of electronics and software for the youth market, Digital Blue’s innovative consumer electronics are used by millions of kids and teens worldwide each day and in classrooms around the world. Through strategic license agreements, the company has earned continual recognition from the media, consumer groups and other industry leaders including The International Licensing Industry Merchandisers’ Association (LIMA) and National Parenting Publications Awards (NAPPA). In 2007, Inc. magazine named Digital Blue “One of the fastest-growing privately-held businesses in America,” and included the budding company on its “Top 100 Companies in Consumer Products,” list as well as on its “Top 5,000 Businesses” list. Additionally, Red Herring magazine awarded Digital Blue with the coveted “Red Herring 100 North America 2007” award. Focused on becomingthe foremost innovator of consumer electronics for kids and tweens, Hall has grown the company to that of a leading developer of electronics and software for the youth market. For more information please visit www.digiblue.com.
About Warner Bros. Consumer Products
Warner Bros. Consumer Products, a Warner Bros. Entertainment Company, is one of the leading licensing and retail merchandising organizations in the world.
About DC Comics
DC Comics, a Warner Bros. Entertainment Company, is the largest English-language publisher of comics in the world and home to such iconic characters as Superman, Batman, Wonder Woman and the Sandman. These DC Super Heroes and others have starred in comic books, movies, television series (both animated and live-action) and cyberspace, thrilling audiences of all ages for generations. DC Comics’ Web site is located at www.dccomics.com.
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