JAKKS Pacific’s toys are going to the movies!

This October, DreamWorks is releasing Real Steel, a future-set story starring Hugh Jackman and Evangeline Lily where robot boxing is a popular sport. In conjunction with the film’s release, JAKKS is launching a diverse and innovative product line, hitting upon multiple play patterns to give kids control over the fighting action. Real Steel toys hit retailers Sept. 1.

Real Steel fans can relive battles from the hit movie at home with the Real Steel 5” Basic Robot Assortment that features 10 articulated robots with a light up chest cavity. Using QuickSwitch Technology™, Real Steel 5” Basic Robot limbs and accessories are interchangeable and allow you to customize and create the ideal robot to size up for any type of battle. Each robot sold separately. (SRP $8.99) 

The larger Real Steel 7.5” DLX Robot Assortment showcases a full range of hero robots straight from the film, each with a trigger-activated, signature action move. These highly articulated fighting bots are perfect for collecting and battling against your friend’s robots. (SRP $14.99) Take them to the ring to face-off in the ultimate battle.

The 10”x10” Build n’ Battle Set features a 5” Basic Atom hero Robot with three extra sets of arms and an extra set of legs for battle. Customize your robot with interchangeable fists, arms and legs. Control your robot’s right jab and left jab while preparing for lots of spring-loaded carnage. Pieces work with all 5” basic figure robots. A carrying case is also included. (SRP $19.99) WRB Main Event Ring is sized to fit your favorite 7.5” robot. Tap on the mat to activate cheers from the crowd, battle sounds, phrases from the movie and more! (SRP $29.99) Ages 6+ 

WRB Battle Champions Game is not your average game. Control your robot with the goal of destroying your opponent in this interactive, high-tech fighting game. The 6” Zeus and Atom bots are included along with 180 degree-swivel controls. Strategize and try to guess your opponents move in order to win. Left jab and right jab your way to victory. Each robot features removable parts, and with the right moves, you can break apart your opposing robot. Rebuild again and continue practicing for the next fight! (SRP $29.99) Ages 6+

Fans of this summer’s blockbuster The Smurfs can collect all their favorite Smurfs in various sizes.   In particular, fans of The Smurfs will love The Basic Figure 2 Pack featuring two characters from the movie with different poses and outfits straight from popular scenes in the movie; the 7.5” Bean Bag Plush featuring six characters: Smurfette, Clumsy, Papa, Brainy, Gutsy and Grouchy; the Smurfs Basic Plush Assortment adds even more fun with 10.5” to 11” Smurfette, Clumsy, Papa, Brainy, Gutsy and Grouchy ready to be your cuddly plush friends; and now, two of your favorite Smurfs, Smurfette and Clumsy Smurf, are available Jumbo sized!

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Posted by Daniel Pickett