July 12, 2007 (SEATTLE) — WizKids Inc. announces that the sales of Marvel™ HeroClix®: Avengers, which officially released world-wide on June 27, has blown away WizKids sales expectations as well as expectations of industry retailers. Not only did the presales of Marvel HeroClix: Avengers exceed the total sales of each of the last two HeroClix expansions, but it outsold the presales for those two sets combined!
With the arrival of Avengers, some industry retailers have seen tremendous growth in what was once considered a mature and declining business.
“Thanks to Avengers, we had the best Thursday this year. Avengers first day sales beat first day Futuresight
sales by about 25 percent and far outpaced any of the HeroClix
releases in the past year,” says Scott Thorne of Castle Perilous Games and Books in Carbondale, Illinois.
“I have sold more Avengers this week than I have for a new set in recent memory,” says Tony Lakas, owner of the Danger Room in Anderson, Indiana. “I have sold through 3 cases and I am reordering the rest of my allotment today.”
“We have worked hard on gaining more accurate consumer insights, and creating product improvements and promotional events that provide exceptional value to consumers. We are delighted to see that HeroClix fans appreciate the enhancements to the Marvel HeroClix line,” says Joe Hauck, EVP of Sales, Marketing and Product Development. “We knew Avengers would hit the market in a big way and are thrilled at the popularity of this product at retail.”
A wholly owned subsidiary of the Topps Company (TOPP), WizKids is a Seattle-based game developer and publisher dedicated to creating tabletop games driven by imagination. Its HeroClix and Pirates brands are among the most successful games on the market today. Over 100 million game pieces have been sold worldwide. For additional information, visit www.wizkidsgames.com.
||Posted by Jason Geyer