Markham, Ontario, November 2, 2007 – Round 5 announces the release of the first official MMA collectible figures coming this holiday season.  Mixed Martial Arts (MMA) has rapidly become one of the largest markets in professional sports. In response to this growth, Round 5 has just released the first official line of collectibles. In-house viral marketing initiatives have shown enormous anticipation surrounding the release. The collectibles are set to launch in over 1000 different stores this holiday season, including Spencer’s and Toys “R” Us Canada.They will also be available internationally online.
 
"This first series showcases the most exciting championship fighters to date, in their most well known poses," said Barron Lau, Marketing Director of Round 5. He continues to explain, "Series 1: Champions,will include fan favorites; Quinton ‘Rampage’ Jackson, Tito ‘The Huntington Beach Bad Boy’ Ortiz, Matt Hughes, and Randy ‘The Natural’ Couture. We are honored to be releasing these collectibles at a time when the sport has achieved so much success.” Each collectible figure is expertly sculpted, pose-able and select characters even include accessories such as Quinton ‘Rampage’ Jackson’s signature chain.

Interest in the sport of Mixed Martial Arts has grown dramatically over the past several years, surpassing both boxing and professional wrestling in popularity and Pay-Per-View sales in some areas of the world, to currently become one of the fastest growing sports around.  Spike TV’s General Manager, Kevin Kay, sums up the impact, “The ratings are further proof that the tide in American sports is changing. Young men (ages 18-49), prefer the incredible action and athleticism of MMA to more traditional sports.”
 
“Due to the mainstream rise in popularity of professional MMA, the response from our website has been tremendous. These collectibles willbe the hottest sellers for the upcoming Christmas season.” said Damon Lau, CEO of Round 5.
 
The collectible figures are sculpted by famous McFarlane artist and owner of INU Art design studio, David Cortes. He is best known for sculpting comic-related and mainstream characters like Hellboy, Spawn,and the Incredible Hulk. Cortes takes great pride in the level of detail and likeness captured in the 6” tall caricature-style figures.  
 

About Round 5
 
Round 5 is the MMA industry’s fastest growing worldwide collectiblefigure company. Committed to developing intricately detailed figures,Round 5 strives to remain true to the sport of MMA and itspersonalities. Headquartered in Markham, Ontario, Round 5 sellsmanufacturers product and distributes through retail locations and itsofficial online store found at www.round5mma.com. Additionalinformation can be found at the website.

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Posted by Daniel Pickett