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The End of NBX Action Figures?
By now you’ve seen the press release and yes I feel your pain. We had plans for Santa, Corpse Dad, Snowman Jack, and loads more. There are even prototypes from Toy Fair 2007 that we created and will not be producing. Personally those are the items that hurt the most because the time and care was taken to create them and now we have to accept the fact that they will not be produced.
It is not a creative decision, it is a business decision, and the sad fact is that sales on the line decline each year as we get into the more fringe characters. We have tried to always balance the line by having Jack in each series because he sells at least 6:1 over everyone else. I know how the collectors feel, I’m one of you, a completist and I value the concept of building the entire universe of characters. For those of you who perceive the recent series to be instant sell-outs – perception and reality differ. If the figures sell out from your local stores that is great but the retail outlet you frequent may only order a fraction of what they had ordered on Series 1, 2, or 3. Our license for the toys is up at the end of this year and this decision was made not to continue.
We are ending with some great new items and some figures that have never been done before in any form. Here is what you have to look forward to before the NBX Line comes to a close.
NBX Series 6
Experiment Jack w/ desk and chair
Mr. Hyde w/ mini Hydes
Corpse Mom & Corpse Kid
Melting Guy & Spider Hair Monster
Jack & Sally on Spiral Hill Boxed Set
Comic-Con Exclusive Vampire Jack
Thanks for collecting and supporting the line – we had a great run for 4 years with over 30 amazing figures and some citizens of Halloweentown that you never thought you would see in plastic.
Randy
NECA
Reel Toys
It really HAS been an amazing run and Randy, the Four Horsemen and everyone else who worked on this line gave us some amazing on-model figures.