A lot of fans and G.I. Joe collectors have been wondering about the design inspiration for the G.I. Joe 12-inch figure packaging. Well, Sideshow’s Graphic Design department has been hard at work to design something that would pay homage to the G.I. Joe legacy. Here to shed a little light on the process is Matt Bischof, avid Joe fan and one of the graphic artists behind Sideshow’s Joe’s 12-inch box art:
“The packaging for the G.I. Joe line emerged from a desire to show some respect to the 80’s Real American Hero packaging as well as giving it an injection of something new. Sideshow’s G.I. Joe line is a reflection of the classic RAH figures combined with current, authentic gear and weaponry. We wanted to attempt to represent the idea of these two worlds merging into the packaging. The packaging is the first thing the collector is going to see after cracking open that yellow shipping container, so we wanted the Joe-ness to start permeating at that point."
Read the rest of the story here: http://www.sideshowtoy.com/?p=5911
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Posted by SuperFly |
