Marvel Comics’ Chatbot Allows Fans to Converse with some of their Favorite Marvel Super Heroes and Become Part of the Story
April 20, 2017

Marvel’s chatbot offers quizzes, puzzles, first-looks, exclusive content and helps you find your local comic shop through Facebook Messenger and Twitter DM

 

New York, NY—April 20, 2017— Today, Marvel is excited to announce, an all-new way to interact directly with the Marvel Universe, with Marvel’s first chatbot. Timed with the release of Marvel Comics’ SECRET EMPIRE fans will have the ability to directly chat with some of their favorite Marvel Super Heroes and be a part of the Marvel Universe through Facebook Messenger and Twitter DM. Powered by Conversable, this new chatbot experience presents a bold and exciting new way for fans to interact with some of Marvel’s most popular heroes who are directly in the throes of Marvel Comics’ SECRET EMPIRE!

At launch, in support of Marvel Comics’ SECRET EMPIRE event, the Marvel chatbot will allow fans the ability to converse with everyone’s favorite neighborhood wall-crawler, Spider-Man!  Fans will also be able to engage in fun quizzes & puzzles, receive exclusive first-looks, and find their local comic shops.

 

“Marvel will always be on the forefront of exciting new ways for fans to experience the Marvel Universe,” said Julie Gerola, VP/GM Marketing & Digital Operations. “We are so excited to debut a brand new way for our fans to engage directly with some of the Marvel characters during the events of SECRET EMPIRE and have the added ability to have their local comic shop’s location sent directly to fans so that they can further explore the entire Marvel Universe.”

The chatbot, produced in partnership with Conversable Inc., leverages natural language processing (NLP) and machine learning to engage users with an entirely unique adventure written by Eisner Award-winning author, Jim McCann.

 

“When it comes to loyalty and engagement, Marvel stands out as a leader. As consumers move to new platforms, it’s more important than ever for brands to meet their audience where they are,” said Ben Lamm, CEO of Conversable. “What Marvel is doing is a truly original way for such a creative organization to engage customers and tell stories through new mediums. Through the power of conversational intelligence, fans can go from bystander to fully immersed in the Marvel Universe and become part of the story.”

 

All of this, plus much more, will be delivered directly to fans’ mobile devices and desktops through Facebook Messenger and Twitter DM. What will you say to Spider-Man? What kind of Easter eggs will you be able to find? Find out this spring from Marvel Comics during the launch of SECRET EMPIRE in comic shops May 3rd.

 

 

To find a comic shop near you, visit www.comicshoplocator.com.

 

About Marvel Entertainment

Marvel, a wholly-owned subsidiary of The Walt Disney Company, is one of the world’s most prominent character-based entertainment companies, built on a proven library of more than 8,000 characters featured in a variety of media over seventy-five years.  Marvel utilizes its character franchises in entertainment, licensing and publishing.

For more information visit marvel.com.

© 2017 MARVEL

 

About Conversable

Conversable is a conversational intelligence platform. We power the intersection of AI with messaging and voice. Our AI-driven platform helps brands reach their customers with automated experiences on all major messaging and voice applications. Global brands trust our technology to enable conversational commerce, resolve common customer requests, and deliver content on-demand to reach their customers where they are.

 

Conversable was founded by Andrew Busey and Ben Lamm. The company is headquartered in Austin, Texas, with additional offices in Dallas. To learn more, please visit www.conversable.com .

Daniel Pickett

Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since.

In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features.

He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced.

In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website www.ActionFigureInsider.com.

Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s
“Pop Candy” Blog twice. Daniel’s content has also been featured on MSNBC.com,
Wired.com, Fark.com, Boing-Boing, Gizmodo.com, Ain’t It Cool News, the Official
Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many
others. He has consulted on toy lines, books, documentaries and TV shows.

But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.

Read other articles by Daniel Pickett.

 

 

 

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