July 12, 2007

July 12, 2007 (SEATTLE) — WizKids Inc. announces that the sales of Marvel™ HeroClix®: Avengers, which officially released world-wide on June 27, has blown away WizKids sales expectations as well as expectations of industry retailers.  Not only did the presales of Marvel HeroClix: Avengers exceed the total sales of each of the last two HeroClix expansions, but it outsold the presales for those two sets combined!

With the arrival of Avengers, some industry retailers have seen tremendous growth in what was once considered a mature and declining business.

“Thanks to Avengers, we had the best Thursday this year. Avengers first day sales beat first day Futuresight [recent Magic: The Gathering release] sales by about 25 percent and far outpaced any of the HeroClix releases in the past year,” says Scott Thorne of Castle Perilous Games and Books in Carbondale, Illinois.

“I have sold more Avengers this week than I have for a new set in recent memory,” says Tony Lakas, owner of the Danger Room in Anderson, Indiana.  “I have sold through 3 cases and I am reordering the rest of my allotment today.”

 “We have worked hard on gaining more accurate consumer insights, and creating product improvements and promotional events that provide exceptional value to consumers.  We are delighted to see that HeroClix fans appreciate the enhancements to the Marvel HeroClix line,” says Joe Hauck, EVP of Sales, Marketing and Product Development.  “We knew Avengers would hit the market in a big way and are thrilled at the popularity of this product at retail.”

A wholly owned subsidiary of the Topps Company (TOPP), WizKids is a Seattle-based game developer and publisher dedicated to creating tabletop games driven by imagination. Its HeroClix and Pirates brands are among the most successful games on the market today. Over 100 million game pieces have been sold worldwide. For additional information, visit


Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on,,, Boing-Boing,, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
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