Marvel Holiday Avalanche!
December 28, 2006

Hasbro has embraced their new Marvel license with a vengence.  We saw a LOT of new upcoming product this past August at Comic Con and Hasbro made sure that they had an aisle full of new product ready for the fourth quarter and the holiday season. 

In the week leading up to Christmas Wal-mart seemed to be the leader in stocking new Hasbro/Marvel product.

Here are some of the new products now on store shelves:

 8" Signature Series: Wave I -Spiderman, Spiderman Black, Doc Ock, Green Goblin

Wave II – Wolverine, Captain America, Daredevil, Iron Spider

Signature Series

The Spiderman Origins 6" 2-packs
SM vs. Green Goblin, SM  vs. Venom SM vs. Ock

The 2 waves of 6" Spiderman Origins:Venom, Lizard, Mysterio, Doc Ock, Rhino, DemoGoblin, Spiderman 2099, Secret Wars (black costume )Spiderman. Also some Figure and rider sets, web shooers, and mini-vehicles.

Spiderman Origins

Titianium Die-Cast Spiderman
: Spiderman, Doc Ock, Green Goblin (painted and patina finishes)

Titanium Petina Finish

 Titanium Painted

AttacticX: Marvel starter 4-packs- Spiderman Origins, Marvel Heroes, Ghost Rider


SuperHero Squad -all 8 2packs of waves one and two.

SuperHero Squad 

Ghost Rider movie Bike and Rider Assortment. 



And as if that wasn’t enough there are now reports/photos on the Fwoosh boards that Hasbro’s first wave of Marvel Legends is now hitting some Target stores. 


It’s been a busy season for Marvel collectors with Toy Biz getting all of their remaining Marvel product in stores in time for the holidays and now Hasbro wants to make sure they are hanging onto all of the plan-o-gram space.  Hasbro has hit the ground running and I imagne they will want to keep up the rapid pace.  

Who’s still in?   Who’s Marvel collecting ends with Toy Biz’s reign?  Who’s found what already?  What are your favorites of the new stuff?   What do you wish they would make?   Talk about it  in our Hasbro forums

Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on,,, Boing-Boing,, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
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