There’s a disturbing trend in the retail world. It’s not new, but it looks like it is becoming more pervasive in the stores that I frequent. I first noticed it at Toys R Us stores in 2009 , but now I am seeing it at some of my local Targets as well.
I don’t know if this "device" has a real name or not. If it does I’d love to know what it is. I call it "the shopper stopper," and what it is, is a little rubber grommet that fits on a shelf peg and keeps the minimal stock that the store has have pushed forward to give the "illusion" of full pegs worth of product. Literally there will be one figure on the peg pushed forward.
But it’s a shame, a facade and not a very good one at that. And in this age of recessions, and stores struggling to make projected sales it just seems lazy and dumb.
Is it really easier to put one figure on a peg and push it forward than to order new product and actually have your pegs full of product people want to buy?
||Posted by Julius Marx