Masters of the Universe Classics, Club 200X King Chooblah Figure from #MOTUC
September 15, 2015

Heroic King of the Kulataks



Today on sees the release of the Masters Of the Universe Classics King Chooblah action figure.   King Chooblah is the next figure in the “200X” sub-line that features characters and designs seen in the He-Man and the Masters of the Universe animated series.  If you already subscribed to the Club 200x line then King Chooblah will be arriving shortly in your mailbox.   If you didn’t subscribe you will need to jump on line this morning and try to snag one of the “day of” figures.

While the good King looks to be an oversized figure, it’s actually the new parts used that beef up the existing Beast Man buck that sets him apart and makes him stand out on your shelf.

This Kulatak elder knows a thing or two about getting his claws dirty, but it’s all for a good cause. He stands king to king with the Eternian leader to fight their mutual foes and protect the peace. King Chooblah™ comes with an oversized walking staff.


THE PACKAGE – The standard package we are used to with the brown cardboard mailer box, the MOTUC bubble, new bio and all of the characters on the cross sell are are other royalty and leaders.


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THE FIGURE – The King Chooblah uses the Beast man buck primarily, reusing the torso, upper arms, hips and lower legs.   The figure gets a new head, torso cover, lower arms, hands, crotch cover, lower legs and feet… and it’s all very effective.   This gives the figure more height than the standard figures, and changes the profile of the figure a lot with the animal-line leg joints, the longer arms and the hunched over shoulders and head.

The way the torso cover fits over the figure it makes the upper torso hunch over so that the head and jut out as needed and gives this harry figure the layers to make him look old and alien.  His necklace/amulet is sculpted as part of the torso cover piece.  It’s a great design by the Four Horsemen!


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THE ACCESSORY – King Chooblah comes with one single accessory – his staff.


You can order your own King Chooblah TODAY on starting at 12am EST and 9am PST for $28 plus shipping.

This sample was provided by Mattel.

Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on,, The Wall Street Journal, The Saturday Evening Post,,,, Boing-Boing,, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
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