Mattel 2012 Subscription News: A New Line Joins Eternia® & Ecto-1!
June 15, 2011

 Yesterday over on their MattyCollector page Mattel updated fans on some details of their 2012 subscriptions for Ghostbusters and MOTUC, as well as surprising fans by announcing a new "Club Lion Force" Voltron subscription service.


Toy Fans,

June is finally here, and you’re probably wondering what’s up with next year’s subscriptions. Well, hang on to your action figures’ hats, because we’ve got not one, not two, but three subscriptions for 2012!

About Club Lion Force
Remember when I told you awhile back that the Voltron® line was on its way? What I couldn’t tell you until now is that along with Club Eternia® and Club Ecto-1, we’ll also have the all-new Club Lion Force! Dedicated to that totally awesome ‘80s TV series, Voltron, all the Club Lion Force details will be announced at SDCC and right here in our News section on Thursday, July 21st. For now, here’s what you need to know: It’ll work exactly like Club Eternia and Club Ecto-1, where you’ll sign up in July for the 2012 subscription. And yes, there will be a club-exclusive item!

About 2012 Club Eternia®
Since 2012 is the 30th anniversary for Masters of the Universe®, we’ve got big things planned for the line! Details on the number of items and costs will be posted here at the beginning of July. Then, we’ll reveal all the details at the Matty Collector fan panel on July 22nd at SDCC and here in our News section after the panel — including the club-exclusive figure and bonus map!

About 2012 Club Ecto-1
Thanks to an incredible showing by loyal Ghostbusters™ fans, the first year for Club Ecto-1 has been a huge success. In fact, the club is doing better than we ever dreamed so it’s a total “go” for 2012, too! Like Club Eternia®, we’ll divulge the basics in a few weeks, then all the details on July 22nd, including the club-exclusive figure. The one thing I will tell you now is that there’s something coming you’ve been asking for since the beginning. What could it be, what could it be??

Big Shipping News!
Knowing we’ll have three subscriptions for 2012, the team has been hard at work to make the logistics better than ever. For the first time, you’ll be able to order any number/combination of subscriptions from any of the three clubs and they’ll all ship together to minimize shipping costs!

Sales Dates
This year, the sale is scheduled to start on Friday, July 22nd at 2 p.m. PT (5 p.m. ET) and end on Friday, August 5th at 2 p.m. PT (5 p.m. ET). More details to come as it gets closer.

I think that’s everything for now – pretty exciting stuff!


Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on,,, Boing-Boing,, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
Read other articles by Daniel Pickett.




No Comments

Comments are closed.