Mattel Announces 7 Days of Cyber Monday: One Week of Steals, Deals and Matty Madness
November 22, 2013

Today Mattel gave us some idea on what to expect on their annual Cyber Monday sale.   While we don’t know what the line up of figures will be yet we have some details of how the sale will work:

It’s the Turducken of holiday sales! We’ve got a Flash Sale stuffed inside a Cyber Monday sale stuffed next to a Black Friday sale — all wrapped up in seven days of Matty madness! Feast on these details, then get ready to grab your keyboard and load up your cart! Here’s all the info you need:


Early Access 11/26

  • Tuesday, 11/26 at 8:00 a.m. PT to Wednesday, 11/27 at 8:00 a.m. PT (subscribers only)

All Access 11/27

  • Wednesday, 11/27 at 9:00 a.m. PT to Tuesday, 12/3 at 9:00 a.m. PT (open to everyone)

7 Days of Cyber Monday Sale Items

All remaining customer stock of hot items from 2013 will be available through the entire seven days of the sale or until sold out! Look for items from DC Universe, Ghostbusters™, and Masters of the Universe® Classics, including the return of the Wind Raider™, some hard to find MOTUC figures, all of the items from our Essentials shop, The Cyber 6 (see below), and a few surprise “long lost” items.

  • Discounts up to 30% off original prices on DC Universe, Ghostbusters™, and Masters of the Universe® Classics, including all Essential items.
  • Discounts up to 50% off on select super sale items. Buy ‘em when you see ‘em, because supplies are limited and most items won’t be back again!

Hourly Flash Sales Monday, 12/2

Different deals every hour on special items that will be available only during the flash sales.

  • Monday, 12/2 from 9:00 a.m. PT to 2:00 p.m. PT

The Cyber 6

Hot, hot, hot! Look for six highly in demand, limited availability items. They’ll be offered at full price with no extra cart discounts, but you’ll save on shipping when you include them with your order. The Cyber 6 include Ghostbusters™ Ecto Goggles, MOTUC Sky High with Jet Sled™, MOTUC Strobo traveling convention figure with bonus unmasked Zodak™ head, MOTUC Weapons Pak: End of Wars™, plus 2 more that are so hot they’ll only be available during the Flash Sale on Monday, 12/2!

Extra Cart Discounts

  • Get 10% off your entire order if you spend $100-$199.
  • Get 20% off your entire order if you spend $200 or more.
  • Please note: These extra discounts apply only to discounted items and will not apply to The Cyber 6.

Important Note: Cart discounts do not apply to full price items. Mattel reserves the right to change the sale price at any time and all sales are final. All items are limited to stock on hand. Refunds for defective items only; no replacements.

* Mattel reserves the right to change the sale price and product order limits at any time. All sales are final.

Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on,, The Wall Street Journal, The Saturday Evening Post,,,, Boing-Boing,, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
Read other articles by Daniel Pickett.




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