Mattel Announces A Slate Of 22 Television Shows For Multi-Platform Distribution
February 20, 2019
  • New television programs in development based on Mattel’s beloved portfolio of franchises and characters as well as new IP across a range of genres
  • Mattel Television’s slate of TV programs builds on the Company’s strategy to capture the full value of its IP through film and television

EL SEGUNDO, Calif., Feb. 15, 2019 –– Mattel, Inc. (NASDAQ: MAT) today announced a new slate of 22 animated and live-action TV programs based on the company’s iconic and globally-recognized characters and franchises. The new programs in development are created by Mattel Television for multi-platform distribution and are based on more than 20 properties in Mattel’s rich IP portfolio. This innovative slate of high-quality episodic content for multi-platform distribution will encompass a broad range of genres, including action adventure, humor, game shows, music and more, and are designed to reach a range of demographics including toddlers and preschool, boys, girls, tweens, teens and families.

Ynon Kreiz, Chairman and CEO of Mattel, said: “With the proliferation of broadcasting and streaming platforms, there is a growing demand for high-quality content driven by global brands. Mattel is the owner of one of the strongest portfolios of children’s and family entertainment franchises in the world. We have countless opportunities to bring these brands to their fans through episodic programming that will capture the imaginations of kids and families worldwide. This marks another important step to capture the full value of our assets as we drive our transformation to become an IP-driven, high-performing toy company.”

Mattel Television is led by Adam Bonnett, a 21-year Disney Channel veteran behind Hannah Montana, Descendants, Kim Possible and other Emmy® Award-winning children’s shows, who recently joined Mattel as Executive Producer.

Mr. Bonnett will work with Christopher Keenan, Senior Vice President and Executive Producer at Mattel Television, an Emmy® Award-winning industry veteran. Mr. Keenan has been responsible for animated content development and production of short and long-form episodic television for Barbie, Thomas & Friends, American Girl, Monster High, Bob the Builder, Fisher-Price’s Little People and many other properties within the Mattel portfolio.

Mattel Television will work in partnership with Mattel’s Franchise Management division, in particular, Global Content Distribution led by Fred Soulie, Senior Vice President, Content Distribution and Business Development. Mr. Soulie, a seven-year Saban veteran, will oversee Mattel’s approach to strategic distribution of the slate globally, across all platforms and geographies.

About Mattel

Mattel is a leading global children’s entertainment company that specializes in design and production of quality toys and consumer products. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic franchises, including Barbie®, Hot Wheels®, American Girl®, Fisher-Price®, Thomas & Friends® and MEGA®, as well as other popular brands that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music and live events. We operate in 40 locations and sell products in more than 150 countries in collaboration with the world’s leading retail and technology companies. Since its founding in 1945, Mattel is proud to be a trusted partner in exploring the wonder of childhood and empowering kids to reach their full potential. Visit us online at www.mattel.com.

Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website www.ActionFigureInsider.com. Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on MSNBC.com, Time.com, The Wall Street Journal, The Saturday Evening Post, CNN.com, AssociatedPress.com Wired.com, Fark.com, Boing-Boing, Gizmodo.com, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
Read other articles by Daniel Pickett.

 

 

 

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