Mattel Announces ‘Masters of the Universe’ SDCC Costume Contest
June 11, 2012

This week on Mattel announced the details of their SDCC 2012 ‘Masters of the Universe’ Costume Contest:

He-Fans & She-Ravers,If you’ve been to SDCC, then you know one of the best things about it is checking out everyone in their most outrageous cosplay. For fans attending in 2012, show up in a MOTU costume and your hard work could be rewarded with a complimentary 2013 Club Eternia® subscription!

MOTU 30TH Anniversary Costume Contest Details

  • Arrive at the Mattel booth at 2pm on Friday, July 13th wearing your best Masters of the Universe® themed costume
  • Come dressed as any MOTU character from any line or series, or create an entirely new character
  • Bonus points for coming as one of the new 30th Anniversary characters!
  • Costumes will be judged on originality, creativity, aesthetic, functionality, and craftsmanship
  • The panel of judges includes a cross-functional group of Mattel employees from the MOTUC brand (marketing, design, packaging, etc.)
  • A single winner will be chosen entirely at the judges’ discretion
  • The winner will receive a complimentary subscription to Masters of the Universe® 2013 Club Eternia® (subscription value approximately $500), with shipping picked up by Mattel
  • The winner will also be featured on
  • You must be present to win and a signed release form will be required

So what are you waiting for? Get working on that costume now and show us why you should win a subscription to 2013 Club Eternia®, The Most Powerful Club in the Universe!™


Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on,, The Wall Street Journal, The Saturday Evening Post,,,, Boing-Boing,, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
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