Mattel Announces Second Tier “Possibility” For DC Sub
July 10, 2012

Mattel has already informed the fans that the thermometer would be back this year for the DC Club Infinite Earths Subscription and that it would have to meet the minimum mark to move forward for 2013.   Now they have released another piece of information to give fans hope and hopefully bring in additional subs, and that is as part of the thermometer this year there will be a second, higher tier that if reached, Mattel could explore adding a fully tooled figure into the 2013 sub.  This was mentioned today by Scott aka ToyGuru as he was answering a question on the message boards:

In the end if we do not enough subscribers, much like GB 2012, the DCU sub will be canceled. We’ll run a thermometer so fans can be in the loop! We even marked a higher goal at tier 2 that would give us the suppose to explore a fully tool’d figure for 2014.

But tier 1 is the base and we need to hit that to move forward.

So there you have it fans.  That is your ticket to Granny Goodness or a new Killer Croc or a correct sized Lead or…

Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on,,, Boing-Boing,, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
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