Mattel Announces “You Have the Power… Club Etheria is ON!”
March 11, 2014

Scott just posted an update on the Facebook page that the MOTUC/POP Club Etheria subscription didn’t hit 100%, but was close enough to move forward:

You have the power She-Ra fans! Or is that the honor?! Either way, we just hit our mark for the 2014 Princess of Power Club Etheria sub with 97% of the minimum we needed. While not exactly 100%, that is so darn close and we don’t want to be a Twigget in the mud over a few points so the sub is definitely going through!

We will, however, be adjusting production and it is likely the quotas for any potential day-of stock for the Club Etheria figures will be EXTREMELY low. But the good news is if you are a sub holder, not only are you getting six amazing POP figures and the incredible Light Hope figure, but big picture we have taken another HUGE step in completing the vintage road map! The POP sub secures the 2014 POP figures and leaves us free to now add new and additional POP figures to 2015, and assuming we sell-in the 2015 sub, we will indeed finish off both the vintage MOTU and POP lines in Classics – as well as some other A-list figs from media and other sources!

So way to go She-Ra fans! We couldn’t be more excited and are ready to gear up now to sell-in the 2015 sub and truly make toy history! A huge sincere thanks to all the POP fans who went above and beyond to help promote Club Etheria, run match campaigns, run banner ads, and help keep the heat on – we couldn’t have done it without you. We made it to another huge milestone and the best is yet to come.

For the Honor of Grayskull!!!

Scott N.


Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on,,, Boing-Boing,, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
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  • Darrell says:

    So, Club Etheria didn’t meet it’s “minimum required subscriptions” but gets to continue, but Club Infinite Earths didn’t, gets cancelled and its fans blamed and all but vilfied in every post thereafter.
    I am really, really beginning to hate this man.

  • Russ says:

    Club Etheria was off by three percentage points; Club Infinite Earths was off by about thirty five.

    • Darrell says:

      Not meeting the minimum “required” goal is still not meeting the minimum goal, three percentage points or not. But it’s been obvious from the get go that they cared more about the MOTU fans than the DC fans so Club Etheria still gets the go ahead. I am glad for you guys, really I am, but it still leaves a very bad taste in my mouth. In my opinion, if they hadn’t so badly mismanaged the DCU line, they would have continued to profit from it to this day.

  • Alan says:

    Not only just being off 3% versus club infinite earth 35%, but the bigger picture of what I think Matty looked at is the negative impact it could have on the 2015 sub. Replacing Queen Angela for Madame Razz could have really killed the sub for non POP and they would have likely become the “cherry pickers” only buying figures they want versus getting the entire sub. I want this toy line to last forever I love it so will sub all the time like I did with DC.

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