Mattel and G4 Set Dates for SDCC Exclusive Reveals
April 9, 2010

Now that the segments have been shot Mattel is getting the official word out about when their 2010 Comic Con exclusives will be revealed on G4’s Attack of the Show. They even give out a few hints….

Toy Fans,

Okay, everyone, we just got official confirmation that our SDCC product reveals are going to air on Attack of the Show on the G4 network April 12th and April 15th!

Why two nights? Because the stuff we’re revealing is so good, it couldn’t be done in a single show! Attack of the Show will sneak peek four products each night. We’ll finally put to rest some of the rumors about what we’ll have at SDCC and there are exclusives from some of our most popular collector lines. No, we’re not telling you anything beforehand — you’ll just have to tune in to find out what they all are!

You can check your local listings for channels/times, but there’s one thing to keep in mind. Although we’ve been given these dates, it’s not a guarantee our segments will be aired. If another big story comes along, Attack of the Show has every right to bump us (which they’ve done in the past), just like any news show. It’s not likely, but if this does happen, we’ll let you know the minute we hear.

If you don’t get G4, never fear. Just visit this very spot on Friday, April 16th and we’ll have the complete list of SDCC products with images PLUS a couple more reveals!


P.S. You know, now that I think about it, maybe I can give you a couple of hints… 1) a DCU item will have a ton of accessories, and 2) we have an Avatar™ item that, for the first time, combines a 3-3/4" figure and a 6" figure in one package.




Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on,,, Boing-Boing,, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
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