Mattel Announces Appointment of Bryan Stockton as Chief Operating Officer
January 5, 2011

Toymaker Consolidates Leadership of Business Units and Operations Groups

Bryan Stockton, Chief Operating Officer, Mattel, Inc. (Photo: Business Wire) EL SEGUNDO, Calif.–(BUSINESS WIRE)– Mattel, Inc. (NASDAQ:MAT) today announced the appointment of Bryan Stockton, Mattel’s president of International, to the new position of chief operating officer (COO), effective immediately. This action further aligns Mattel’s senior leadership team with the company’s global strategic initiative to be the largest, most profitable and fastest growing toy company. Stockton will report to Robert A. Eckert, chairman and chief executive officer of Mattel, as will Mattel’s Finance, Legal and Human Resources functions.

The company also announced that Neil Friedman, president of Mattel Brands, will be leaving the company in March 2011.

"In the last 10 years, Mattel has built the largest and strongest brand portfolio in the industry, commanding industry-leading gross margins and an unparalleled global footprint," said Eckert. "I am confident that the appointment of Bryan as COO will help drive innovation, sustainable growth across brands and countries, and further leverage our scale and global structure as the world’s largest toy company."

As COO, Stockton will have responsibility for day-to-day operations of the company, which include overseeing the design, development, marketing and sale of all Mattel toy brands globally, such as Barbie®, Hot Wheels®, American Girl® and Fisher-Price®, as well as licensed entertainment properties; the Mattel Digital Network; and other operating functions including Operations and Corporate Responsibility.

Since 2003, Stockton has led Mattel’s International division. Under his management, the International teams marked record-breaking growth, as well as increased International’s total contribution to Mattel’s annual sales from 36 percent to almost 50 percent of total sales. Stockton joined Mattel in November 2000 as executive vice president of Business Planning and Development, responsible for identifying and developing strategic opportunities.

Eckert continued, "Bryan has an impressive track record at Mattel and I want to congratulate him on his new responsibilities. I also would like to thank Neil for his many years of service to Mattel and in particular for his contributions to the company’s strong performance in recent years. Neil has been recognized by the toy industry in many ways over the years, including inductions into both the Toy Industry and the Licensing halls of fame. Neil has spent more than 35 years ensuring play is magical for children, building strong relationships in business and paving the way for the next generation of Mattel leadership."

 

About Mattel

Mattel, Inc., (NASDAQ: MAT) (www.mattel.com) is the worldwide leader in the design, manufacture and marketing of toys and family products. The Mattel family is comprised of such best-selling brands as Barbie®, the most popular fashion doll ever introduced, Hot Wheels®, Matchbox®, American Girl®, Radica® and Tyco® R/C, as well as Fisher-Price® brands, including Little People®, Power Wheels® and a wide array of entertainment-inspired toy lines. In 2010, Mattel was named as one of FORTUNE Magazine’s "100 Best Companies to Work For" for the third year in a row, and was ranked among Corporate Responsibility Magazine’s "100 Best Corporate Citizens." Mattel also is recognized among the "World’s Most Ethical Companies." With worldwide headquarters in El Segundo, Calif., Mattel employs approximately 27,000 people in 43 countries and territories and sells products in more than 150 nations. At Mattel, we are "Creating the Future of Play."

 

Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website www.ActionFigureInsider.com. Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on MSNBC.com, Wired.com, Fark.com, Boing-Boing, Gizmodo.com, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
Read other articles by Daniel Pickett.

 

 

 

No Comments

Comments are closed.

ARCHIVES

 

SPONSORS

 

250x250_aff_munsters

 

902268-han-solo-and-chewbacca-024

 

gsi-250

 

tim-bruckner-250px

 

pets_howloween4_assoc_300x250._V327013843_

 

your-ad-here