Mattel Collector Appreciation Tour 2011 – DEADLINES APPROACHING!!
March 2, 2011

We posted the announcement last week about the Mattel Collector Appreciation Tour going on this year and the contests they will be holding, but we want to be sure that fans know that the deadline is rapidly approaching, so now is the time to submit your entries!

The contests are open to those who are legal residents of the states in which the conventions are being held.  The first one is C2E2 in Illinois, and the second one is WonderCon in California.  The deadline for entries in the first contest for Illinois residents is this upcoming Friday, March 4. 

HUGE News! Collector Appreciation Tour 2011

Toy Fans,
You ready? Because this is big, and by big I mean GIGANTIC! For the first time ever, we’ll be bad and nationwide when’s Collector Appreciation Tour 2011 hits the road!

Yep, we’re officially attending four conventions across the country in addition to SDCC! Come on down to C2E2 in Chicago (3/18-3/20), WonderCon in San Francisco (4/1-4/3), Dragon*Con in Atlanta (9/2-9/5), and New York Comic Con in NY (10/13-10/16) and you’ll be able to hang out in Matty’s basement (my basement!) where you can meet members of Mattel’s Design, Marketing, and Packaging teams from the Green Lantern, Ghostbusters™, MOTU, DCU, Young Justice™, Batman, and WWE® brands. They’ll answer all your questions and give you insights into the people and processes involved in making your favorite action figures. We’ll also have panels, special guests, and cool giveaways, like collector buttons customized for each city that you can only get at the conventions.

Like that? Then you’re gonna LOVE this… in every city we visit, we’ll have not one, but two collector contests! First is’s "Best Local Collection" Contest. Submit photos of your action figure collections and the best photo (in our judges’ opinion) wins! Then we’ve got’s "City Celebration" Contest. Fans submit photos of their favorite Mattel figures getting their action on in the convention city. Get creative, because the most imaginative photo (again, in our judges’ humble opinion) takes the prize.

There will be one winner for each contest in each city, for a total of 8 winners. The winners of each city’s contests will be announced at the conventions. The winning submissions and a photo of the winners will be exhibited in the display case at the booth. The winners will also receive a prize package filled with Mattel action figures, with an approximate retail value of $500! Because these contests were created to celebrate local collectors, you’ll need to be a legal resident of the state where each respective convention is held (IL, CA, GA, NY).

Like all contests, there are lots of fun rules and regulations, so click here for the details and entry forms.


Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on,,, Boing-Boing,, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
Read other articles by Daniel Pickett.




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