#Mattel Debuts New #WWE Figures At Las Vegas Toy Con
March 1, 2018

It has become a bit of an annual tradition that the weekend after Toy Fair, when Mattel shows off much of their new product for the next year, that the following weekend the line manager packs his bags and heads to Las Vegas for Toy Con.  At Toy Fair Mattel just shows off the main/mass market WWE lines to buyers, but for the past 3 years, Toy Con has been the venue where they reveal most of the exclusives they have planned for the year.

Fortunately we had part of team AFi at the show this year to snap some pictures of all the upcoming WWE goodness:


Wal-Mart exclusive. Elite Flashback Series. 4 figures from WWE’s “New Generation” era. Alundra Blayze, Doink the Clown, Razor Ramon, Shawn Michaels. Each one comes with a piece of Shawn Michaels Heartbreak Hotel that you can build

Front left, Naomi. Walgreens exclusive. Glows in the dark. Front right, Carmella in her “money on the bank” outfit. Toys r us exclusive. It will come with her briefcase but it’s not pictured.  Behind them, The Miz, Elias, and members of New Day. All from the regular elite line. Back left in the red. Zombie Nakamura from WWE Zombies series 3

Fin Balor and HHH from the regular elite line

More of the regular elite line. Braun Strowman in the back right

Elite Brian Kendrick. Ringside Collectibles exclusive

Milk-A-Mania box set. Three figures. Kurt Angle with Milk Bottles, Hose, and Milk Spray. Stephanie McMahon with two different heads, and WCW Steve Austin. The packaging is made to look like Kurt Angle’s Milk Truck

Matt Hardy Version 1. With interchangeable hands and two different cloth shirts. Part of the Summer Slam Elite series

Front left, The Red Rooster. Limited Edition. Toys R Us exclusive. Very back, Shawn Michaels. Retrofest Elite Series. Game Stop exclusive. Middle, Ron Simmons with WCW championship. Front right, Kane. Not a rerelease of the Kane from Elite 12. Kane and Ron Simmons are both in the Hall of Champions elite line and that’s a Target exclusive.

Behind them in the black singlet is Giant Machine who is the alter ego of Andre the Giant

Retro ring and a selection of figures from upcoming retro waves.


Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website www.ActionFigureInsider.com. Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on MSNBC.com, Wired.com, Fark.com, Boing-Boing, Gizmodo.com, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
Read other articles by Daniel Pickett.




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