Mattel Elects Nike’s Trevor A. Edwards to its Board of Directors
March 14, 2012

EL SEGUNDO, Calif.–(BUSINESS WIRE)– Mattel, Inc. (NASDAQ:MAT) announced today that Trevor A. Edwards, 49, vice president, global brand and category management for NIKE, Inc. was elected to the Mattel Board of Directors on March 14, 2012.

“As we focus on our key goals and strategy for growth, Trevor’s notable experience in brand management and his unique perspective will complement our already strong and diverse Board,” said Bryan G. Stockton, CEO of Mattel. “His expertise in all functions of brand management, especially with regard to innovation within the Nike portfolio of brands, will be invaluable to us maintaining our No. 1 position and strategic competitive advantage in the toy industry.”

Edwards has more than two decades of marketing and global brand management experience at Nike, where he is currently responsible for helping to drive the Nike Brand growth strategy by leading its category business units. His leadership, strategy and management skills in overseeing all brand management functions, including digital and advertising, sports marketing, brand design, public relations and retail marketing, will bring a fresh and unique perspective to Mattel.

During his career at Nike, Edwards has led some of the brand’s most significant break-through innovations, including spearheading the creation of Nike+, a revolutionary sports training experience that connects digitally-enabled footwear with digital services. He also helped transform the digital landscape and position Nike as a leader by using social media to connect with consumers globally.

Edwards serves on the Board of Directors of the Nike Foundation and Management Leadership for Tomorrow. He was named one of Fast Company’s “100 Most Creative People in Business” in 2011, one of the “50 Most Powerful Blacks in Sports” by Black Enterprise in 2005 and one of the “101 Most Influential Minorities in Sports” by Sports Illustrated in 2003-2004.

About Mattel

Mattel, Inc. (NASDAQ:MAT) (www.mattel.com) is the worldwide leader in the design, manufacture and marketing of toys and family products. The Mattel family is comprised of such best-selling brands as Barbie®, the most popular fashion doll ever introduced, Hot Wheels®, Matchbox®, American Girl®, Radica® and Tyco R/C®, as well as Fisher-Price® brands, including Thomas & Friends®, Little People®, Power Wheels® and a wide array of entertainment-inspired toy lines. In 2012, Mattel was named as one of FORTUNE Magazine’s “100 Best Companies to Work For” for the fifth year in a row. Mattel also is ranked among Corporate Responsibility Magazine’s “100 Best Corporate Citizens” and the “World’s Most Ethical Companies.” With worldwide headquarters in El Segundo, Calif., Mattel employs approximately 28,000 people in 43 countries and territories and sells products in more than 150 nations. At Mattel, we are “Creating the Future of Play.” Follow Mattel on Facebook: www.facebook.com/mattel

Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website www.ActionFigureInsider.com. Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on MSNBC.com, Wired.com, Fark.com, Boing-Boing, Gizmodo.com, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
Read other articles by Daniel Pickett.

 

 

 

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