Mattel Issues a Statement About The Health And Future of DC Toy Lines
April 10, 2012

Following up on Friday’s announcement that both scales of Young Justice figures have been cancelled and the confusion of the scuttling of the 6″ DC All Stars line last month Mattel just issued this statement about the health and future of DC toy lines at Mattel on their Facebook page.

There’s no real surprises in this paragraph.  It’s mostly just a “don’t panic” statement.  I noticed there is no mention of the DC Action League continuing in the statement, which I hope is not a bad sign.

Toy Fans,You may have heard that the time is nearing for the end of the Young Justice toy line. While we’re as bummed as you are, we want to be sure you know this doesn’t in any way mean the end of DC toys from Mattel. In fact, it’s quite the opposite!

Next month kicks off not one, but two new lines: our DC Universe Club Infinite Earths subscription service dedicated to true collector characters you won’t find at retail. The first shipment goes out in May and features an all-new 6” Golden Age The Flash figure. If you missed out on this awesome subscription, a limited quantity will also be available at MattyCollector.com on May 15th at 9am PT. Then, in late May, head to your local retailer and you’ll find The Dark Knight Rises, a kid-targeted Batman™ line. And for 2013, we’re planning an innovative collector-aimed line coming to retail stores. 

Keep your eye on this spot and we’ll have more details as they’re available. Our partnership with DC is stronger than ever and we couldn’t be more excited for all the amazing new collector and kid toys to come!

 

-Matty
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Daniel Pickett
Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website www.ActionFigureInsider.com. Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on MSNBC.com, Wired.com, Fark.com, Boing-Boing, Gizmodo.com, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
Read other articles by Daniel Pickett.

 

 

 

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