March 30, 2007

EL SEGUNDO, Calif., March 30, 2007 – Mattel, Inc. [NYSE:MAT] announced the nomination of Dean A. Scarborough, president and chief executive officer of Avery Dennison Corporation, for election as a new member of the Mattel Board of Directors. Scarborough’s election will be voted upon at the company’s Annual Meeting of Stockholders on Friday, May 18, 2007. "Dean’s more than 20 year career with Avery Dennison has afforded him a diverse range of business experiences, including his tenure working in international markets, which will translate well to Board-level decisions for Mattel," said Robert A. Eckert, Mattel’s chairman and chief executive officer. "On behalf of the Mattel Board, we look forward to welcoming Dean to Mattel and having the benefit of his candor, global insights and strategic thinking." Scarborough joined Avery Dennison in 1984 and served in increasingly responsible positions in the label and tag converting business. In 1990, he was promoted to vice president and general manager, Fasson Roll North America.

Five years later, Scarborough moved to the Netherlands and managed the Roll Materials Europe operation. He returned to the U.S. in 1997, when he was appointed group vice president, Fasson Roll North America and Roll Materials Europe. He was promoted to group vice president, Roll Materials Worldwide two years later and, in 2000, was elected president and chief operating officer. He was elected to his current position in 2005. A native of Cleveland, Scarborough graduated from Hiram College in Hiram, Ohio, in 1977 with a Bachelor of Arts degree and received his master’s degree in Business Administration from the University of Chicago in 1979. He serves as a member of the Board of Directors for the Los Angeles World Affairs Council and is a member of the boards of trustees of the Pasadena Art Center College of Design and Hiram College. About Avery Dennison Corporation Avery Dennison is a global leader in pressure-sensitive labeling materials, office products and retail tag, ticketing and branding systems. Based in Pasadena, Calif., Avery Dennison ( is a FORTUNE 500 Company with 2006 sales of $5.6 billion. Avery Dennison employs more than 22,000 individuals in 49 countries worldwide who apply Avery Dennison’s technologies to develop, manufacture and market a wide range of products for both consumer and industrial markets.

About Mattel Mattel, Inc., (NYSE: MAT, is the worldwide leader in the design, manufacture and marketing of toys and family products, including Barbie(R) , the most popular fashion doll ever introduced. The Mattel family is comprised of such best-selling brands as Hot Wheels(R), Matchbox(R), American Girl(R), Radica(R) and Tyco(R) R/C, as well as Fisher-Price(R) brands (, including Little People (R) and Power Wheels(R) and a wide array of entertainment-inspired toy lines. With worldwide headquarters in El Segundo, Calif., Mattel employs more than 30,000 people in 43 countries and territories and sells products in more than 150 nations throughout the world. The Mattel vision is to be the world’s premier toy brands — today and tomorrow.

Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on,, The Wall Street Journal, The Saturday Evening Post,,,, Boing-Boing,, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
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