AFi’s “Ask Matty” Mattel Q&A Answers for March 15th, 2011
March 16, 2011

This is AFi’s first post-Toy Fair Q&A.  ToyGuru did an amazing job answering fans’ questions at the Mattel collector press event at Toy Fair last month, but there are always a few lingering questions.  That’s where you come in!

Twice a month the gang from Mattel are kind enough to answer five questions from AFi readers.  Matty from and ToyGuru, have replied with the answers to our latest round of questions that AFi readers have posted in our forums.  We have already submitted our questions for the April 1st round, but you can submit your questions in now for the April 15th round of questions.

 Let’s get to the questions and the answers!

Q1.  Now that the Batman Legacy line has been shown, was this line part of what stopped the Dark Knight Movie Masters line? It seems like the cat burgular Bruce Wayne figure is a re-release of the mm one and that Gordon is clearly a Gary Oldman Gordon. was it originally planned for the mm line? also, if these figures are going to be some sort of dcuc continuation of the dkmm line, will the packaging reflect that? i noticed the batman logo you used for the display was akin to the one that’s on the figures that toys r us (and possibly other retailers) had that looked a good bit LIKE the movie masters figures, just in smaller and larger scales. knowing that the figures are going to be in the same scale as the dkmm figures, it would be awesome if the packaging, at least for the dark knight figures, was the same or similar to the movie masters packaging, at least for us moc’ers. thanks for any info!

A1. The Gordon figure indeed was originally sculpted to be part of the 2008/2009 line but was never tool’d. Much like the taller Sinestro in the GL two-pack at TRU, we’re so glad to finally get MM Gordan out there!

Q2.  Hello Matty. Regarding the JLU line, we currently have several waves worth of three packs scheduled for retail release this year. There are EIGHT three packs that have yet to be sighted at retail. Based on the previous pattern of two new three packs with two old ones fans are a little concerned. This would mean four full waves due between now and the end of the year. Is there a plan in place to make sure these actually make it to retail? Will Mattel be changing the case packouts to accommodate the planned ending of the line?

A2. Right now this is completely dependent on retailers ordering the packs. We will produce all of these packs if we get orders, but if orders do not come in from retailers there is a chance these packs may not get released. Retailers order product based on how fast current product sells. So the faster the current product sells through, the faster retailers will re-order and get to new packs. This is why a line like JLU needs a very large fan base. Small (but very vocal) fan bases are sometimes not large enough to support enough product for retailers to order fresh figures.

On the other side, there are currently only two waves of singles announced – the Cheetah / KGBeast / Bwana Beast wave from SDCC 2010 and the Aquaman / Devil Ray / Atomic Skull wave from NYTF 2011. Is there any chance more waves could be squeezed in to get some of the remaining hard to find characters reissued (i.e. Volcana, Deadman, Vibe, The Key, Shadow Thief and Commander Steel)?

If Target increases their orders we have a third wave of singles ready to go. If orders are placed we will reveal these likely at SDCC.

Q3.  Weren’t we supposed to learn something about the continuation of the Toys R Us DCUC 2-packs at Toy Fair?   Was that announced and I just missed it?

A3. We’ll have those to reveal soon. Just not ready yet!

Q4.  Young Justice — Why are we waiting until the fall to get these? I am concerned the line will miss the peak demand for merchandise considering we saw the pilot in November and have seen a total of 6 episodes already.

A4. It takes about two years to go from concept to shelf. Fall 2011 was the soonest we could get figures to market based on when reference became available as the show was developed.

Q5.  We didn’t see anything new for the DC Retro-Action figures at Toy Fair.  Is that it for the line or will we see it continue either at retail or on

A5.  There are more coming, we are just a bit behind on shipping and want to wait until we catch up before revealing more product.


The next Q&A have already been submitted, but if you’d like to ask a question for the April 15th submission then feel free to post your questions in our Mattel Q&A question submissions thread!   Remember they can be about any Mattel product including MOTUC, Ghostbusters,WWE any of the Mattel DC lines and Cars. Twice a month we draw our submission question directly from the ones that AFi readers post. 

You can submit new questions in this thread.

You can find our past Q&A’s here.  And you can discuss the answers at our Mattel board


Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on,,, Boing-Boing,, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
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